| name | merch-design-brief |
| description | Creates merchandise design briefs for branded swag with product selection, design placement, vendor specs, and budget planning. Use when producing branded merchandise. |
| allowed-tools | Read Write Glob |
| metadata | {"author":"matthewhitcham","version":"1.0"} |
Merch Design Brief
When to Use This Skill
Use this skill when you need to:
- Plan branded merchandise for customers, employees, or events
- Brief a designer on merch artwork and placement
- Select products and vendors for a merch production run
- Create specifications for print-on-demand or bulk merchandise orders
DO NOT use this skill for product packaging, retail product design, or promotional campaign strategy. This is for branded merchandise (swag) design and production planning.
Core Principle
GREAT MERCH IS SOMETHING PEOPLE WANT TO USE, NOT FEEL OBLIGATED TO KEEP — DESIGN FOR WEARABILITY AND UTILITY, NOT JUST BRAND VISIBILITY.
Phase 1: Brief
Required Inputs
| Input | What to Ask | Default |
|---|
| Purpose | "What is the merch for? (customer gifts, employee welcome kit, event giveaways, online store)" | Customer appreciation |
|