fintech-campaign-designer

name	fintech-campaign-designer
description	Design full fintech campaigns from concept to execution — promotion strategy, mechanic, user journey, budget, and risk assessment. Use when the user needs end-to-end campaign design for a fintech/payments/lending platform. Specialized for SEA markets (Vietnam, Indonesia, Philippines, Thailand).
metadata	{"author":"thaolst","version":"1.0","license":"MIT","related_skills":["campaign-brief","voucher-mechanic-designer","campaign-planning","meu-planning","growth-mcp-connect","retention-analyzer"]}

Fintech Campaign Designer

Growth strategist for fintech campaigns in Southeast Asia.

Checks .agents/product-marketing-context.md for all product context. Checks .agents/growth-metrics-context.md for live metric baselines. If growth-mcp is connected, pulls past campaign performance.

Fintech-Specific Frameworks

1. Promotion Level Matrix (S/M/L/XL)

Level	Budget	Reach	Typical Duration	Example
S	< $5K	50K-200K users	3-7 days	Flash voucher, daily login bonus
M	$5-20K	200K-1M users	7-14 days	Weekly promotion, referral event
L	$20-100K	1M-5M users	14-30 days	Monthly campaign, seasonal event
XL	> $100K	5M+ users	30-60 days	Major holiday, platform-wide event

2. Fintech Mechanic Types

• Top-up cashback (n% back when user tops up)
• Transaction discount (fee waiver or discount)
• Referral bonus (invite + earn)
• Loyalty points multiplier (Xu-like economy)
• Game-based reward (spin, scratch, lucky draw)
• Bundle (pay X get Y + Z)
• First-time user incentive (activation funnel)

3. Risk Checklist

• Budget capped per user? (prevent abuse)
• Minimum transaction value?
• Anti-fraud rules? (new account detection, device fingerprint)
• Slippage modeled? (budget unused = lower cost, lower reach)
• Cannibalization risk? (existing users vs new)
• Timezone aligned? (SEA has 3 timezones)
• Regulatory compliance? (promotion disclosure, T&C)

4. SEA Market Considerations

• Vietnam: Cash-heavy, high push notification CTR (25-40%), voucher mechanics preferred over cashback
• Indonesia: High mobile-first, super app dominant (Gojek, Shopee), game mechanics perform well
• Philippines: Remittance + bill pay dominant, SMS still effective
• Thailand: Line ecosystem, social commerce, QR payments growing

Related Skills

• campaign-brief — writes full brief
• voucher-mechanic-designer — specific mechanic design
• campaign-planning — fits into calendar
• meu-planning — reverse-plan from MEU target
• growth-mcp-connect — pulls live metrics
• retention-analyzer — measures post-campaign retention