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Pricing model design, competitive positioning, value metric selection, price testing, and pricing page optimization. Use when the user asks about pricing strategy, pricing models, price testing, value-based pricing, or competitive pricing analysis.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Klaviyo marketing operations and analyst expertise. Audit flows, segments, campaigns, deliverability, and revenue attribution. Use when the user asks about Klaviyo marketing strategy, email/SMS automation, customer segmentation, flow optimization, or lifecycle marketing. For API integration, SDK, webhook, or developer questions, see the klaviyo-developer skill.
Klaviyo API and developer integration expertise. Event tracking, SDKs, webhooks, rate limits, OAuth, catalog sync, and code patterns. Use when the user asks about Klaviyo API, integrating with Klaviyo, tracking events, building custom integrations, webhook handling, or developer implementation. For marketing strategy, flow optimization, and campaign auditing, see the klaviyo-analyst skill.
Pre-push hygiene check for GitHub repositories. Scans for PII, secrets, and sensitive data before pushing. Audits commit messages, enforces repo-specific blocklists, and rate-limits pushes to avoid GitHub abuse detection. Use before any git push, especially to public repos.
Generate, audit, or update GitHub READMEs with project-type-aware structure, voice calibration, and SEO/AEO discoverability guidance. Three modes: generate (new), audit (check existing), update (patch). Detects repo type and adapts sections, tone, and badges accordingly.
Google Tag Manager expertise. Audit GTM containers, design tag and trigger architecture, debug firing issues, implement consent mode v2, and advise on server-side tagging. Use when the user asks about GTM, tag management, container audits, consent mode, server-side tagging, or tracking implementation.
Comprehensive content marketing toolkit with brand voice analysis, SEO optimization scripts, content frameworks, social media strategy, and content calendar planning. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or developing content strategy. For deep SEO writing optimization, see the seo-content-writer skill.
| name | pricing-strategy |
| description | Pricing model design, competitive positioning, value metric selection, price testing, and pricing page optimization. Use when the user asks about pricing strategy, pricing models, price testing, value-based pricing, or competitive pricing analysis. |
| license | MIT |
| origin | custom |
| author | Rebecca Rae Barton |
| author_url | https://github.com/thatrebeccarae |
| metadata | {"version":"1.0.0","category":"strategy","domain":"pricing","updated":"2026-03-18T00:00:00.000Z","tested":"2026-03-18T00:00:00.000Z","tested_with":"Claude Code v2.1"} |
Pricing model design, competitive analysis, and pricing page optimization.
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/pricing-strategy ~/.claude/skills/
| Model | How It Works | Best For | Risk |
|---|---|---|---|
| Per-seat | Price per user/month | Collaboration tools | Discourages adoption |
| Usage-based | Pay for what you use | APIs, infrastructure | Revenue unpredictability |
| Tiered | Feature-gated plans | SaaS with clear feature tiers | Complexity, feature gating frustration |
| Freemium | Free tier + paid upgrades | PLG, network effects | Low conversion (2-5% typical) |
| Flat-rate | One price for everything | Simple products | Leaves money on table |
| Hybrid | Base + usage or seat + usage | Complex products | Pricing complexity |
| Per-unit | Price per resource (project, site) | Agencies, multi-property | Usage ceiling anxiety |
The value metric is what you charge for (seats, API calls, revenue managed, etc.).
Good value metric criteria:
| Product Type | Common Value Metrics |
|---|---|
| Email marketing | Contacts, emails sent |
| Analytics | Events tracked, monthly users |
| CRM | Seats, contacts |
| Infrastructure | Compute hours, storage, requests |
| E-commerce platform | GMV, orders, SKUs |
| Design tools | Seats, projects, exports |
| Strategy | Description | When to Use |
|---|---|---|
| Premium | Price above market, justify with value | Strong brand, unique features |
| Competitive | Match market prices | Commoditized market, feature parity |
| Penetration | Price below market to gain share | New entrant, land-and-expand model |
| Value | Price based on ROI delivered | Measurable customer outcomes |
FREE (or Starter): Entry point — enough to get hooked, not enough for serious use
PRO (or Growth): Primary revenue tier — designed for most customers
ENTERPRISE: High-touch — custom pricing, premium support, compliance features
| Method | Sample | What It Tests |
|---|---|---|
| Van Westendorp | Survey 200+ | Price sensitivity (too cheap, too expensive, bargain, deal-breaker thresholds) |
| Gabor-Granger | Survey 300+ | Demand curve at specific price points |
| A/B test | Website traffic | Actual conversion at different prices |
| Cohort pricing | New signups | Different prices for different cohorts over time |