thumbnail-brief

name	Thumbnail Brief
description	Brief a thumbnail and title pair engineered for click-through without clickbait.
category	Content

Thumbnail Brief

Design the thumbnail and title together so they earn the click honestly and set up the video to deliver.

When to use

• A video is edited and needs its packaging.
• Click-through is low despite strong watch time.

Steps

1. Name the single idea the thumbnail must communicate.
2. Choose one focal subject and a clear, high-contrast composition.
3. Pair the title and thumbnail so neither repeats the other.
4. Promise only what the video delivers — no bait.
5. Draft two variants to test against each other.

Output

A thumbnail brief and two title/thumbnail variants to test, in the [[Channel voice]]. The winner ships with the video.