social-calendar

name	Social Calendar
description	Plan a two-week social calendar mapped to themes, channels, and post-ready slots.
category	Content
version	1.0.0

Social Calendar

Turn a content strategy into a concrete two-week posting calendar the team can execute against.

When to use

• Starting a new content push and needing a plan, not one-off posts.
• The feed has gone quiet and needs a steady cadence again.

Steps

1. Set the goal and the two or three themes for the period.
2. Choose the cadence per platform based on what each rewards.
3. Draft a hook and format for every slot — no empty calendar cells.
4. Balance the mix: value, proof, promotion, and personality.
5. Schedule each slot with an owner and the asset it still needs.

Output

A two-week calendar table: date · platform · theme · hook · format · owner, with each slot's outstanding asset noted. Park scheduled sends for approval.