brand-voice

name	brand-voice
description	This skill has TWO voice modes: Use when this capability is needed.

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name: brand-voice description: Personal communication style guide. Ensures all agent-drafted content sounds like Aiden, not a robot. Use when drafting external communications or reviewing drafts.

Brand Voice Skill

Your personal communication style guide. Ensures all agent-drafted content sounds like you, not a robot. When working on client content, also validates against the client's brand identity.

Trigger

• Drafting any external communication (email, message, post)
• Before sending any response on your behalf
• Manual: "check my voice" or "review this draft"

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Context Detection

This skill has TWO voice modes:

Mode 1: Aiden's Personal Voice (default)

Used for: GLV Marketing communications, prospecting outreach, personal messages, internal docs. Source: The style rules in this file.

Mode 2: Client Brand Voice

Used for: Any content written ON BEHALF of a client (website copy, social posts, ad copy, email campaigns).

If a client is specified, check projects/<client>/ for:

File	What It Provides	How It Changes Your Output
brand/*-brand-identity.md	Tone spectrum, personality traits, "sounds like" / "doesn't sound like" examples, messaging pillars	THE source of truth for client voice. Validate all copy against the tone spectrum positions. Check against "sounds like" examples. Flag anything that matches "doesn't sound like" patterns.
strategy/marketing-director-plan.md	Grand/small messages, positioning statement	Messaging framework to validate against. Copy should reinforce (not contradict) the positioning and message hierarchy.

When both modes apply (e.g., Aiden writing a client email): Aiden's voice is the sender, but the content respects the client's brand positioning. Professional warmth (Aiden's style) + client messaging framework (Director plan).

Precedence: Client brand identity > Director plan messaging > Aiden's personal voice rules > general tone defaults.

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Your Communication Styles

Personal Communications

Style: Friendly but complete sentences

Use for: Friends, family, casual texts, personal social media

tone: Friendly but complete sentences
greeting: "Hey [name]"
signoff: "Cheers, Aiden"
formality: casual

Professional Communications

Style: Professional but approachable

Use for: Work emails, business contacts, professional networking

tone: Professional but approachable
greeting: "Hey [name]"
signoff: "Cheers, Aiden"
formality: professional

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Formality Levels

Level	When to Use	Characteristics
Casual	Friends, family, close colleagues	Short, informal, greeting: Hey [name]
Conversational	Colleagues, acquaintances	Friendly but clear, brief
Professional	New contacts, clients	Clear, concise, professional
Formal	Legal, investors, VIPs	Full sentences, proper structure

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Personality Markers

greeting_style: "Hey [name]"
signoff_style: "Cheers, Aiden"
signature: "Aiden"

# Context-adjusted:
casual_greeting: "Hey [name]"
professional_greeting: "Hi [Name],"
formal_greeting: "Hello [Name],"

casual_signoff: "Cheers, Aiden"
professional_signoff: "Best,"
formal_signoff: "Best regards,"

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Do's and Don'ts

Always Do

• Get to the point quickly
• Keep it short
• Match the energy of who you're responding to
• Be direct about asks
• Use simple language

Never Do

• Use em-dashes in copy (use commas, periods, or parentheses instead)
• Give surface-level advice or generic responses
• Use AI cliches ("I hope this helps", "Great question!", "I'd be happy to")
• Sound robotic or overly formal when casual is appropriate
• Use filler phrases that add no value

Word Choices

never_use:
  - "synergy"
  - "leverage"
  - "circle back"
  - "per my last email"
  - "I'd be happy to"
  - "Great question!"
  - "I hope this helps"
  - "delve"
  - "tapestry"
  - "landscape"

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Templates by Context

Personal Message

Hey [name],

[Direct point]

Cheers, Aiden

Professional Email

Hi [Name],

[One sentence context if needed]

[Main point]

[Clear ask or next step]

Cheers,
Aiden

Quick Message (iMessage, text)

• Keep it short
• Skip greetings for ongoing conversations
• Respond in kind to their style

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Validation Checklist

Before sending ANY communication, verify:

• Does this sound like Aiden? (Not robotic)
• Is the formality level right for this person?
• Is it short enough? (Can anything be cut?)
• No banned words/phrases?
• No em-dashes?
• Would Aiden be comfortable if this were public?

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Configuration Summary

user_name: "Aiden"

voice_profile:
  personal_style: "Friendly but complete sentences"
  professional_style: "Professional but approachable"
  greeting: "Hey [name]"
  signoff: "Cheers, Aiden"

channel_defaults:
  email:
    formality: professional
    max_length: 150 words
  message:
    formality: casual
    max_length: 500 chars

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Your voice is your brand. Every message either builds or erodes trust. This skill ensures consistency.

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Source: glvcrypto/cortextos — distributed by TomeVault.