| name | campaign-architect |
| slug | aaron-campaign-architect |
| displayName | Campaign Architect · 付费广告账户结构 |
| summary | 付费广告账户结构/广告系列规划/否定关键词 |
| description | Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and scores the ROAS A (Audience) dimension + structure. Not for computing the final RQS — use ad-account-auditor; not for budget split — use budget-optimizer; not for organic site architecture — use site-structure-optimizer. 付费广告账户结构/广告系列规划/否定关键词 |
| version | 19.2.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when designing or restructuring a paid-ads account before launch: choosing campaign types (Search/PMax/broad), grouping ad groups or asset groups, setting targeting and match types, building negative-keyword and exclusion lists, or checking whether paid and organic are bidding against the same intent. |
| argument-hint | <account/campaign goal> [platforms] [target keywords or themes] |
| metadata | {"author":"aaron-he-zhu","version":"19.2.0","discipline":"ad","phase":"research","geo-relevance":"low","hermes":{"tags":["marketing","ad","research"],"category":"ad"},"openclaw":{"emoji":"🎯","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Campaign Architect
Plans the structure of a paid-ads account — campaign types, ad-group/asset-group layout, targeting, match types, and negative/exclusion hygiene — and scores the ROAS A (Audience) dimension plus structure. It designs the paid account skeleton (distinct from organic site architecture) and hands the finished structure to the auditor that scores the full account; it does not compute the final RQS itself.
Quick Start
Plan the paid account structure for [goal] on [platforms]. Here is my exported campaign + search-terms report: [paste/path].
Should this be Search, PMax, or broad match? Lay out ad groups and the negative-keyword list for [themes].
Audit paid↔organic cannibalization: here is my GA4 traffic-acquisition export and my campaign export.
Skill Contract
Expected output: a paid account structure (campaign-type choice, ad-group/asset-group map, targeting + match-type plan, negative/exclusion lists), a paid↔organic cannibalization read, a ROAS A dimension score with structure notes, and the standard handoff summary.
- Reads: account/campaign goal, exported campaign + search-terms report, audience/placement reports, GA4 traffic-acquisition export (own data); the budget split from budget-optimizer when present.
- Writes: a user-facing structure plan and reusable summary to
memory/ad/campaign-architect/.
- Promotes: chosen campaign type, structure decisions, A-dimension score, cannibalization findings, and missing exports to
memory/hot-cache.md and memory/open-loops.md; propose durable structure choices as pending-decision items.
- Done when: campaign type is justified against the goal; every ad group / asset group has a single intent theme; match types and a negative/exclusion list are specified; the paid↔organic overlap is reported or its qualified item is Unknown; and the typed ROAS A score is emitted only at complete applicable coverage, otherwise the run is
NEEDS_INPUT/UNDECIDED/NOT_SCORED with no score.
- Primary next skill: ad-account-auditor to score the full RQS and enforce the veto items.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
