| name | landing-experience-checker |
| slug | aaron-landing-experience-checker |
| displayName | Landing Experience Checker · 落地页体验预检 |
| summary | 落地页体验预检/广告落地页一致性检查 |
| description | Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/fix punch list. Not for redesigning or rewriting the page — use landing-optimizer; not for scoring the account or the RQS — use ad-account-auditor. 落地页体验预检/广告落地页一致性检查 |
| version | 19.2.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use before a paid campaign goes live to preflight the destination page against the ads: message-match continuity, above-the-fold offer/CTA presence, page-load speed, form-field friction, and mobile rendering. Also when the user asks why an ad's Quality Score or landing-page-experience rating is likely to be low. |
| argument-hint | <destination URL> [ad copy/headlines] [goal: dr|prospecting] |
| metadata | {"author":"aaron-he-zhu","version":"19.2.0","discipline":"ad","phase":"orchestrate","geo-relevance":"low","hermes":{"tags":["marketing","ad","orchestrate"],"category":"ad"},"openclaw":{"emoji":"🎯","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Landing Experience Checker
Preflights the destination page against the ads before launch — ad↔page message-match continuity, above-the-fold offer/CTA presence, page-load speed, form-field friction, and mobile rendering — and returns a pass/fix punch list. This works the ROAS O (Offer) lever from the post-click side: it is the Quality-Score / landing-page-experience relevance check that stands between finished creative and a go-live decision. It checks only — it does not rewrite or redesign the page (that is landing-optimizer) and it does not compute the RQS or run vetoes (that is ad-account-auditor).
Quick Start
Preflight [destination URL] against these headlines: [paste] — flag message-match gaps before we launch
Run a Quality-Score landing preflight on [URL]: above-the-fold offer, speed, form friction, mobile
Ads point at [URL] but the landing-page-experience rating is "below average" — tell me which lever is failing
Skill Contract
Expected output: an ad↔page continuity punch list — each of the five checks (message-match, above-the-fold, speed, form friction, mobile) marked Pass / Partial / Fix with the specific gap and the one lever to hand off, plus the standard handoff summary for memory/ad/landing-experience-checker/.
- Reads: the destination URL (or its pasted copy), the ad headlines/hooks that point at it, the promised offer/claim, ROAS profile (
direct-response|prospecting|incremental-profit), and any ~~page speed (PageSpeed/CrUX) read the user can run; accepted offer wording from the claims projection owned by offer-claims-registry, when present, to check the page still honors the live offer.
- Writes: a user-facing continuity report (the five-check punch list) and a reusable handoff summary.
- Promotes: confirmed message-match breaks and any page-experience blocker to
memory/hot-cache.md and memory/open-loops.md; propose durable page-fix items as pending-decision, never as approved decisions.
- Done when: all five checks are run and marked Pass / Partial / Fix, every Fix names the specific gap (not "improve the page"), and each failing check routes to the one sibling that owns the repair.
- Primary next skill: ad-account-auditor — the ROAS gate that scores the account and runs the launch go/no-go once the page is preflighted.
