| name | outreach-manager |
| slug | outreach-manager |
| displayName | Outreach Manager · 建联外联管理 |
| summary | 红人及媒体建联:分层触达序列、跟进节奏与回复率优化 |
| description | Use when the user asks to "write influencer outreach", "follow up with a creator", "pitch a journalist, hunter, or launch partner", or "negotiate partnership terms"; produces personalized pitches, multi-touch follow-up sequences, negotiation scripts with objection handling, and a status pipeline tracker — the shared outreach mechanics engine for creator, media/analyst, launch-partner, and social-selling / advocate-recruitment targets. Not for finalizing signed agreements — use contract-helper; not for media-list tiering, embargo terms, or press-release structure — use press-media-relations. 达人邀约建联/合作谈判话术 |
| version | 19.2.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Activate the skill when the user wants to contact a creator, journalist, analyst, hunter, or launch partner; draft or personalize a pitch message; build a follow-up cadence for non-responders; re-engage a past partner; negotiate rate or scope; handle pricing objections; or track outreach status across a target list. For media targets the list/angle/embargo artifact comes from press-media-relations — this skill executes the pitch mechanics. |
| argument-hint | <influencer handle or list> [platform] [budget] |
| metadata | {"author":"aaron-he-zhu","version":"19.2.0","discipline":"influencer","phase":"activate","geo-relevance":"low","hermes":{"tags":["marketing","influencer","activate"],"category":"influencer"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Outreach Manager
Craft personal, professional, persistent outreach; manage negotiations; track relationship progress. Home discipline is influencer (creator outreach), and the same mechanics engine — personalization, multi-touch cadence, negotiation scripts, pipeline tracking — serves media/analyst and launch-partner targets when press-media-relations hands over its media list, angles, and embargo terms, and social-selling / advocate-recruitment targets when social-selling-planner or advocacy-program-designer hands over a warm 1:1. The list, the angle, and the embargo stay with the handing-off skill; this skill owns the pitch execution.
Quick Start
Shortest invocation:
Write an outreach message to @[influencer] for [campaign]
Negotiate a gap between ask and budget:
Help me negotiate with @[influencer] who is asking for $[X] when our budget is $[Y]
Skill Contract
- Reads: target influencer handle(s), platform, follower count, niche; campaign and product context; compensation type and budget; deliverables and timeline; any prior contact history supplied by the user or loaded from memory. Before any outreach, check
memory/creators/<handle-slug>.md — the creator-registry roster record — for the confirmed contact path, last agreed rate, and negotiation/response history.
- Writes: outreach artifact (pitches, follow-up sequence, negotiation guide, pipeline tracker) to
memory/influencer/outreach-manager/YYYY-MM-DD-<topic>.md. When a cycle closes, the closed outcome (final agreed rate, response history, confirmed contact path) goes as a one-line update to memory/events/creators.ndjson via an authorized operation: propose request to registry-events.py — only creator-registry writes canonical roster records.
- Promotes: durable facts (confirmed partners, agreed rates, top objection patterns, response-rate baselines) to
memory/hot-cache.md.
- Done when:
- A personalized pitch (plus at least one variation) exists for each target influencer.
- A follow-up cadence and pipeline status are recorded for every contacted creator.
- Confirmed partners are flagged with agreed terms for handoff.
