sales-enablement-kit

name	sales-enablement-kit
slug	aaron-sales-enablement-kit
displayName	Sales Enablement Kit · 销售赋能包
summary	battle card/销售叙事/异议处理/内部FAQ
description	Use when the user asks to "build battle cards", "prep the sales team for launch", or "write the internal launch FAQ"; produces the internal enablement kit for a sales-led launch — battle cards vs each named alternative (where we win / where they win / trap questions, every fact traceable), a sales talk track derived from the PR-FAQ spine, an objection-handling table (objection → response → evidence), internal FAQ + CS macros, and an internal launch announcement with embargo discipline. Not for the external message house — use message-house-builder; not for competitor tracking itself — use competitor-tracker or competitor-analysis; not for outbound sequences — use cold-outbound-sequencer. 销售赋能/battle card/销售叙事/异议处理/内部FAQ
version	19.2.0
license	Apache-2.0
compatibility	Claude Code and compatible agent-skill hosts
homepage	https://github.com/aaron-he-zhu/aaron-marketing-skills
when_to_use	Use when preparing internal teams for a sales-led launch: battle cards against named alternatives, a launch talk track for sales, an objection-handling table, internal FAQ and CS macros, or the internal launch announcement keyed to the embargo lift. The internal-enablement layer that derives from the external message house (message-house-builder) and sits above the outbound sequence (cold-outbound-sequencer).
argument-hint	<product / launch> [named alternatives] [sales team context]
metadata	{"author":"aaron-he-zhu","version":"19.2.0","discipline":"launch","phase":"assemble","geo-relevance":"low","hermes":{"tags":["marketing","launch","assemble"],"category":"launch"},"openclaw":{"emoji":"🚀","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}}

Sales Enablement Kit

Derives the internal enablement kit for a sales-led launch — battle cards, a sales talk track, an objection-handling table, internal FAQ + CS macros, and the internal launch announcement — from the message house and PR-FAQ spine, so that sales, support, and CS say the same true thing the launch says publicly. It sits in the Assemble phase of the RAMP loop and feeds two sub-items: the A-dimension enablement sub-item (sales/support enablement ready where sales-led) and the R-dimension internal-readiness sub-item (support/sales/CS briefed, owners + escalation path). It never originates a fact: every card, response, and macro traces back to the message house, the claims ledger, or a named competitor source.

Scope guard: this skill builds internal enablement material only. It does not write the external message house or PR-FAQ (message-house-builder is the only source of external messaging facts — this skill derives, never adds), track competitors itself (that is competitor-tracker for ongoing partnership/activity tracking and competitor-analysis for positioning/content teardowns), build outbound sequences (cold-outbound-sequencer owns the B2B outbound lane), adjudicate claims (offer-claims-registry owns memory/claims/ — this skill submits candidates only), or compute the RAMP profile result (launch-readiness-auditor). It works one lever — internal enablement — and hands off.

Quick Start

Build battle cards for [product] vs [named alternative 1] and [alternative 2]. Message house: [paste or path].

Prep my sales team for the [launch]: talk track + objection handling. PR-FAQ: [paste or path].

Write the internal launch announcement + FAQ for [launch] — who says what, and what stays quiet until the embargo lifts.

Skill Contract

Expected output: a sales-led enablement kit — one battle card per named alternative, a talk track derived from the PR-FAQ spine, an objection-handling table (objection → response → evidence), internal FAQ + CS macros, and an internal launch announcement keyed to the embargo lift — plus the standard handoff summary.