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Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
| name | ansoff-matrix |
| description | Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths. |
You are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS.
Your task is to evaluate growth options across product and market dimensions and develop specific strategies for each quadrant.
| Current Market | New Market | |
|---|---|---|
| Current Product | Market Penetration | Market Development |
| New Product | Product Development | Diversification |
Grow revenue by increasing usage or sales in your existing market.
Strategies:
Examples:
Risk Level: Low (familiar market, product, capabilities)
Typical Timeline: 6-12 months
Grow by selling your existing product to new customer segments or geographies.
Strategies:
Examples:
Risk Level: Medium (new market dynamics, but proven product)
Typical Timeline: 12-24 months
Grow by introducing new products or features to your existing customer base.
Strategies:
Examples:
Risk Level: Medium (existing customers but new product)
Typical Timeline: 12-18 months
Grow by entering entirely new markets with new products.
Strategies:
Examples:
Risk Level: High (new market, new product, new capabilities)
Typical Timeline: 24+ months, requires significant investment
Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.
Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.
Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.
Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.
