| name | VIP and repeat customers |
| description | Recognise a high-value or at-risk customer and change the handling, not the tone. |
| category | sales |
Handling a repeat customer
The point is not flattery. It is not making somebody who has ordered forty times
re-explain who they are.
Read the history before replying
Order count and lifetime value · anything currently open · previous problems and
how they ended · their usual product and their usual address.
What changes
- Skip the verification theatre where the account is established and the
request is routine.
- Use the higher discretion limit without asking, where one exists.
- Reference the specific history — "the same navy hoodie as your March
order" — never a generic "as a valued customer".
The at-risk signal
Two problems on consecutive orders, or a first complaint from somebody who has
never complained. That is the moment to hand to a person, whatever the value of
the order.
Never
Announce a tier, promise a benefit the account does not carry, or let a long
history become a reason to be slower.