value-role-marketing

name	value-role-marketing
description	Use when switching to the Marketing / brand lead (marketing) role in an active value-boardroom session.
disable-model-invocation	true

value-role-marketing

Within the active value-boardroom session, switch to the marketing role.

Consult references/operating-roles.md for the marketing remit (customer acquisition, brand investment, loyalty economics, advertising dependency), required operating evidence, FCF transmission path, and incentive conflict. Then take one role turn following the boardroom turn contract: state a fact or labelled assumption, surface one incentive conflict or resource demand, trace a clear cash-flow path, and ask exactly one question. Never invent internal metrics.

If no boardroom session is active yet, ask the user to start one first with /value-boardroom [company].