agent-skills-marketing

Apply UX thinking to product decisions, flows, and copy. Use this skill when the user asks to improve user experience, review flows, write UX copy, reduce friction, simplify onboarding, audit confusing UI patterns, or think through what a user sees vs. what happens behind the scenes. The core principle: users care about outcomes, not implementation.

Terse "caveman" replies: strip filler, articles, hedging; fragments and short synonyms OK; technical terms and code blocks unchanged. Levels: lite (tight sentences), full (classic caveman), ultra (max abbreviation), plus wenyan-lite, wenyan-full, wenyan-ultra for classical Chinese compression. Switch with /caveman lite|full|ultra (or wenyan-*). Pauses caveman for security warnings, irreversible actions, risky multi-step order, or when user is confused; code, commits, and PRs stay normal prose unless user asks otherwise.

Vertical short-form video editing workflow using Palmier Pro (the local desktop NLE controlled via MCP) instead of Descript. Produces a 9:16 vertical clip for YouTube Shorts, Instagram Reels, or TikTok: imports a local video file directly (no upload step needed), crops/stacks side-by-side dual-monitor recordings (facecam + screen) or crops talking-head footage to face, and burns in auto-generated captions. Trigger this skill whenever the user wants a short, reel, vertical video, TikTok clip, or 60-second clip AND mentions Palmier, Palmier Pro, or says to use Palmier instead of Descript. Also trigger if Palmier Pro is the active/connected video-editing tool and the user asks for a short-form edit without naming a tool. For Descript-based shorts editing, use the shorts-editor skill instead.

Plans affiliate programs including commission structure, recruitment, incentives, tracking, and enablement. Use when the user asks to launch or improve an affiliate program.

Defines brand voice, tone principles, writing rules, and example rewrites. Use when the user asks to document or refine a brand voice system.

Plans community growth strategies for Slack, Discord, forums, customer groups, and ambassador spaces. Use when the user asks to grow or activate a brand community.

Plans CRM segments for lifecycle campaigns, lead qualification, and personalization. Use when the user asks how to segment contacts or users.

Plans promotion for virtual and in-person events across email, social, partners, and landing pages. Use when the user asks to market an event, plan event promotion, or drive event registration.

Generates a complete influencer marketing campaign brief from a one-line input. Covers target audience, campaign goal, platform strategy, content formats, KPI framework, budget tiers, creator profile, and outreach plan. Use when the user mentions influencer marketing, creator campaigns, brand collaborations, UGC strategy, influencer outreach, or asks to plan a campaign with creators. Also use for: brief, campaign doc, creator strategy, influencer plan, UGC brief, collab proposal.

Maps acquisition, nurture, conversion, and retention funnel stages with asset and KPI requirements. Use when the user asks to design or diagnose a marketing funnel.

Designs KPI dashboards, reporting views, and metric ownership for marketing teams. Use when the user asks what to track, how to structure reporting, or which metrics to prioritize.

Designs newsletter strategy, editorial mix, recurring sections, and growth loops. Use when the user asks to start or improve a newsletter program, define editorial calendar, or plan newsletter growth.

Writes partnership outreach emails, proposals, and co-marketing pitches. Use when the user asks to contact partners, propose collaborations, or create outreach sequences.

Writes and rewrites pricing pages, plan summaries, FAQs, and pricing rationale. Use when the user asks to improve pricing-page clarity, conversion, plan comparison, or objection handling.

Plans product-launch messaging, channel rollout, assets, and post-launch follow-up. Use when the user asks for a launch plan or launch copy.

Designs referral programs with incentives, triggers, copy hooks, and operational rules. Use when the user asks to launch or improve referrals.

Plans retention campaigns, activation nudges, churn prevention, and re-engagement flows. Use when the user asks to improve retention or lifecycle performance.

Plans review acquisition systems, customer prompts, timing, and response frameworks. Use when the user asks to generate more reviews or improve review quality.

SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility, search optimization, search ranking, AI visibility, ChatGPT ranking, Google AI Overview, indexing, JSON-LD, meta tags, or keyword research.

Designs marketing, customer, and research surveys with useful question flow and bias reduction. Use when the user asks to create surveys or feedback forms.

Generates briefs for UGC creators with hooks, content requirements, dos and don'ts, and CTA direction. Use when the user asks for a UGC brief, creator content brief, TikTok brief, Reels brief, or influencer content direction.

Analyzes won and lost deals to identify pattern differences in positioning, objections, pricing, and product fit. Use when the user asks for win-loss insights.

Generates conventional commit messages by analysing staged git changes. Use when the user asks to commit, write a commit message, or mentions git commits.

Optimizes internal linking across a website by reviewing sitemap files, identifying target pages, and recommending relevant source pages, anchor text, and link placement. Use when the user asks to improve internal linking, strengthen topic authority, support SEO with better page-to-page linking, audit orphan pages, or build a sitemap-driven internal link plan.

Optimizes backlink strategy, outreach targets, linkable assets, and link-gap plans. Use when the user asks for backlink analysis, link-building strategy, digital PR backlink ideas, or authority-building plans.

Audits pages and funnels for conversion friction, messaging gaps, trust issues, and CTA problems. Use when the user asks for CRO audits or conversion improvement recommendations.

Writes feature announcements for email, in-app, changelog, social, and launch pages. Use when the user asks to announce a product update.

Builds keyword clusters, topic groups, and content maps for SEO programs. Use when the user asks for keyword grouping, topic clusters, or content architecture.

Optimizes local SEO strategy, profiles, landing pages, and review flows. Use when the user asks for local search visibility improvements.

Synthesizes market research, interviews, and notes into findings, themes, and recommendations. Use when the user asks to summarize or distill market research.

Writes press releases for launches, milestones, product updates, partnerships, and funding announcements. Use when the user asks for a release, media announcement, or launch PR copy.

Writes demo scripts for sales, onboarding, and product marketing. Use when the user asks for demo talk tracks, walkthrough scripts, or narrative demos.

Writes one-pagers, battlecards, call sheets, objection docs, and enablement copy for sales teams. Use when the user asks for sales collateral.

Creates SEO content briefs with search intent, outline, subtopics, FAQs, and internal-link ideas. Use when the user asks for a content brief before writing.

Designs testimonial collection workflows, interview prompts, quote extraction, and proof-asset plans. Use when the user asks to collect customer proof or turn feedback into testimonials.

Writes upsell and cross-sell messaging for email, in-app, and sales surfaces. Use when the user asks to promote upgrades or adjacent offers.

Plans webinar funnels including registration pages, reminder emails, webinar structure, follow-up, and offer conversion. Use when the user asks to plan or market a webinar.

Generates paid ad copy for Meta, Google, TikTok, LinkedIn, and other paid channels. Use when the user asks for ad headlines, primary text, hooks, creatives angles, retargeting copy, paid social campaigns, or multiple ad variants for testing.

Writes SEO- and GEO-aware blog posts for any website from a topic, keyword, brief, or existing outline. Use when the user asks to write a blog post, article, thought-leadership piece, pillar page, listicle, product-led post, comparison post, or educational content intended to rank in search and be cited by AI search engines. Also use for content calendars, outlines, title options, and blog refreshes.

Creates a structured influencer or creator campaign plan from a goal, budget, launch window, or product brief. Use when the user asks to plan a campaign, define deliverables, set KPIs, build a rollout, allocate budget, map creator tiers, or prepare execution steps for influencer, UGC, ambassador, or affiliate programs. Best suited for campaign execution workflows that can be managed in Infloq.