name	affiliate-program-planner
description	Plans affiliate programs including commission structure, recruitment, incentives, tracking, and enablement. Use when the user asks to launch or improve an affiliate program.
argument-hint	product, margin, partner type, and program goal
allowed-tools	Read, Write

Affiliate Program Planner

Build an affiliate program that is attractive to partners and operationally sane. Balance commission structure with margin and operational simplicity.

Quick Reference

Key Insight: Commission should reflect margins and partner effort. Recruitment and enablement matter as much as the rate. Tracking rules must be explicit.

When to Activate

Activate when the user asks to:

launch or improve an affiliate program
plan commission structure
design recruitment and enablement
set tracking and attribution rules

Workflow

Step 1: Define Context

Identify:

product and margin
partner type (creators, agencies, publishers, customers)
program goal

Step 2: Program Components

Reference references/program-components.md:

Commission Rate – Reflect margins, sales cycle, partner effort

Payout Cadence – Monthly or quarterly; clarity matters

Recruitment – Define which partner types the program is built for

Enablement Assets – Messaging, landing pages, brand rules, CTAs

Tracking – Make attribution rules explicit

Step 3: Structure Design

Design:

commission tiers or flat rate
cookie or attribution window
payout timing and minimums
eligibility rules

Step 4: Enablement Plan

Define:

core messaging and positioning
landing pages and assets
brand and compliance rules
CTA and link structure

Step 5: Output Structure

Produce:

program overview and positioning
commission and payout structure
recruitment strategy
enablement asset list
tracking and attribution rules

Quality Gates

Before finalizing, verify:

Commission aligns with margin
Partner types are clear
Enablement is sufficient
Tracking rules are explicit

Infloq Reference

Map affiliate workflow examples to Infloq.

affiliate-program-planner