linkedin-company-page-growth

name	LinkedIn Company Page Growth
catalog_line	Grow a LinkedIn company page: audits, content systems, advocacy, comment motion, measurement.
description	Root skill for growing LinkedIn company pages with Page audits, content systems, employee and SME advocacy, comment/community motion, paid assist, current resource and SME research, experiments, and measurement. Use when the user asks how to grow a LinkedIn company account or Company Page, increase followers, reach, engagement, leads, or qualified visibility, diagnose low LinkedIn Page performance, create a LinkedIn content calendar, or find tactical LinkedIn growth resources.
skill_type	strategy
altitude	domain
activation	progressive
preserve_markdown	true
legacy_paths	["linkedin-company-page-growth","linkedin_company_page_growth","linkedin_growth","social.linkedin.company_page_growth.skill"]
reference_modules	[{"id":"linkedin_company_page_growth.playbook","name":"LinkedIn Company Page Growth Playbook","summary":"Detailed operating playbook with strategy, tactics, SME/resource map, experiments, metrics, and source links.","when_to_load":["When the user needs a tactical deep dive, 30/60/90 plan, benchmark context, current resource map, or complete LinkedIn Page operating system.","When the user asks for current LinkedIn growth tactics, resources, SMEs, benchmarks, algorithm guidance, or source-backed strategy."],"path":"references/growth-playbook.md","visibility":"internal"}]
path	apps/web/src/lib/services/agentic-chat/tools/skills/definitions/linkedin_company_page_growth/SKILL.md

LinkedIn Company Page Growth

Identity

Treat the LinkedIn Company Page as credibility infrastructure and a conversion hub, not the entire distribution engine. For most BuildOS-style B2B and founder-led use cases, the growth system combines Page hygiene, useful native content, executive and employee distribution, active commenting, project/customer proof, and selective paid boosts.

Activation

• The user asks how to grow a LinkedIn company account, Company Page, brand page, followers, reach, engagement, or qualified visibility.
• The user wants tactical LinkedIn advice beyond a simple post queue or content calendar.
• The user asks whether a LinkedIn growth skill exists.
• The user needs a LinkedIn Page audit, content calendar, employee advocacy plan, SME/resource map, current benchmark context, or 30/60/90-day growth plan.
• The user is working on BuildOS marketing, founder-led distribution, creator wedges, social media strategy, or Page-to-DM pipeline design.

Judgment

• The Page is usually not the highest-reach surface by itself. The practical strategy is Page credibility plus people-led distribution.
• For BuildOS, favor concrete product transformations, creator workflow proof, founder judgment, reply-to-DM systems, and case-study loops over generic brand posting.

Procedure

1. Clarify the growth outcome: brand trust, qualified reach, follower quality, conversations, demos, newsletter signups, event registrations, hiring, partnerships, or sales assist.
2. Identify the audience with enough precision to shape content and distribution: roles, seniority, industry, company size, creator type, geography, buying stage, pains, and existing communities.
3. Audit Page foundations before prescribing more posts: positioning, banner, tagline, About copy, CTA, keywords, proof, products/services, employee linkage, follower quality, posting history, and analytics.
4. Separate Page strategy from human distribution. Use the Page as a proof hub while founders, executives, SMEs, employees, customers, and partners expand reach.
5. Build 3-5 content pillars tied to the user's market thesis, proof assets, and audience pain. Prefer native, useful, specific content over generic announcements.
6. Add a conversation engine: Page comments, fast replies, DM handoffs, customer/partner/employee resharing, and follow-up content from real responses.
7. Design experiments with one hypothesis, one audience, one format, one primary KPI, and a keep/kill/iterate rule.
8. Use paid assist only after organic evidence identifies the post, audience, or message worth amplifying.
9. Return the appropriate artifact: audit memo, 30/60/90 plan, tactical calendar, reply/DM playbook, resource/SME map, or measurement dashboard.