brand-system-cohesion

name	brand-system-cohesion
description	Use when reviewing a brand system for cohesion. Look for: consistent type, consistent color, consistent spacing, consistent voice across every surface.

Brand System Cohesion

Brand cohesion = every surface looks like the same brand. Check by viewing 6 random surfaces side-by-side. Drift = un-cohesion.

Cohesion audit checklist

1. Same font pair on every page
2. Same color palette on every page
3. Same spacing scale on every page
4. Same nav structure across products
5. Same footer structure
6. Same micro-copy voice
7. Same image treatment
8. Same icon family
9. Same animation language
10. Same button styling

Drift signals

• Different fonts on different pages (signals patched-together)
• Color shifts between pages (different designers)
• Different button styles (lack of component library)
• Inconsistent voice between marketing and product (no editorial alignment)
• Different hero patterns (no brand template)
• Different photo treatments (no aesthetic guidelines)

Maintenance ritual

Quarterly: audit 6 random pages side-by-side. If 3+ drift points found, prioritize cohesion sprint. Document brand system as living guide (not frozen brand book).

Where this fits in the X3 empire

Used as quarterly review across all CardPrepAI, FDG, REG, X3FS surfaces.