dashboard-design-for-stakeholders

name	dashboard-design-for-stakeholders
description	Use when reporting marketing performance. Dashboards translate data into decisions.

Dashboard Design for Stakeholders

Dashboards: executive summary + drill-down. Show: KPIs, trends, anomalies. Avoid: kitchen sink of metrics.

Dashboard hierarchy

1. Executive summary — 5-7 KPIs, monthly
2. Tactical dashboard — channel-level, weekly
3. Operational — campaign-level, daily
4. Analyst — custom queries, deep-dive

Different audiences, different dashboards.

Essential KPIs

Marketing KPIs:

1. Website traffic
2. Organic vs paid traffic split
3. Conversion rate (overall + by channel)
4. Customer acquisition cost (CAC)
5. Lifetime value (LTV)
6. LTV/CAC ratio
7. Monthly recurring revenue (MRR) growth
8. Churn rate
9. Email list growth
10. Brand search volume (Google Trends)

Dashboard tools

1. Google Looker Studio (free, integrates GA4 + GSC)
2. Tableau (paid, enterprise)
3. Mixpanel (product analytics)
4. Amplitude (similar)
5. Custom React + D3 (full control)
6. Notion / Coda (simple)

Where this fits in the X3 empire

Dashboard design for CardPrepAI marketing team (Claude + Joshua).