entity-and-knowledge-graph-optimization

name	entity-and-knowledge-graph-optimization
description	Use when establishing brand as an entity in Google's Knowledge Graph. KG entities get carousel results, info panels.

Entity and Knowledge Graph Optimization

Entity = brand recognized by Google as 'a thing'. KG inclusion = info panel, rich SERP. Earned via: Wikipedia, authority citations, schema.

KG inclusion path

1. Wikipedia article (most direct route)
2. Wikidata entry (Wikipedia's structured data)
3. Authority site mentions (Forbes, NYT, Bloomberg)
4. Schema markup (Organization, Person, Brand)
5. Consistent brand info across the web
6. Years of brand history + visibility

Schema for entity status

<script type='application/ld+json'>
{
  '@context': 'https://schema.org',
  '@type': 'Organization',
  '@id': 'https://cardprepai.com#organization',
  'name': 'CardPrepAI',
  'url': 'https://cardprepai.com',
  'logo': 'https://cardprepai.com/logo.png',
  'description': 'AI-powered trading card pre-grading service',
  'foundingDate': '2026',
  'founder': {
    '@type': 'Person',
    'name': 'X3 All-American LLC'
  },
  'sameAs': [
    'https://twitter.com/cardprepai',
    'https://linkedin.com/company/cardprepai',
    'https://wikipedia.org/...'
  ]
}
</script>

Knowledge Panel earned

When earned, search '[Brand]' triggers a side-panel with:

1. Logo, hero image
2. Description
3. Founders / leadership
4. Headquarters
5. Industry classification
6. Social profiles
7. Reviews + ratings

This = full brand visibility in SERP.

Where this fits in the X3 empire

Entity-building path for CardPrepAI long-term.