exit-intent-and-popup-discipline

name	exit-intent-and-popup-discipline
description	Use when implementing on-site popups. Exit-intent = best practice; full-screen interstitials = SEO penalty.

Exit-Intent and Popup Discipline

Exit-intent popups: appear when cursor leaves viewport (about to leave). Best practice. Interstitial fullscreen on mobile = SEO penalty.

Exit-intent triggers

1. Cursor leaves viewport top (desktop)
2. Back-button press intent (Android)
3. Scroll-up rapidly (intent to leave)
4. Time-on-page > 30 seconds + no scroll
5. Multiple-page visit (engaged but leaving)

Popup best practices

1. Single offer per popup
2. Easy dismissal (X button, ESC key)
3. Don't show on every page (per session = 1)
4. Mobile: avoid full-screen (Google penalty)
5. Don't repeat to known subscribers
6. Different offer for different page topics

Avoid (SEO penalty)

Google penalizes:

1. Full-screen interstitials on mobile that block content
2. Popups before user can read content
3. Repeated popups (multiple on same page)
4. Difficult-to-dismiss popups
5. Popups blocking primary content

Exceptions: legal notices (cookie banner, age verification) are OK.

Where this fits in the X3 empire

Popup discipline for CardPrepAI.