problem-agitate-solve

name	problem-agitate-solve
description	Use when persuading or educating. PAS = classic copywriting formula adapted for video.

Problem-Agitate-Solve (PAS)

PAS structure: identify Problem → Agitate the pain → Solve. Works in 30s-15min. Core sales/conversion structure.

PAS structure

1. Problem (10-20% of video): identify viewer's pain
2. Agitate (30-40%): make pain vivid, show cost of inaction
3. Solve (40-60%): introduce solution, demonstrate value

Example (30s TikTok):

• 0-5s: 'Submitting cards to PSA without pre-grading is a $50 mistake'
• 5-15s: 'Most rejected cards waste $40-100 in service fees + shipping'
• 15-30s: 'CardPrepAI pre-grades for free in 30 seconds. Try at cardprepai.com'

Pain points for cards niche

1. Wasted submission fees on cards that don't grade 10
2. Long wait times (30-60 days)
3. Damaged cards in transit
4. Counterfeit slabs
5. Confusing grader comparisons
6. Over-paying for graded cards
7. Missing the market window

Avoid

1. Skipping agitate — without pain, no motivation
2. Over-agitating — feels manipulative
3. Vague problem — generic 'cards are expensive'
4. No solution payoff — leaves viewer hanging
5. Self-serving solve — buy our product, no benefit explained

Where this fits in the X3 empire

PAS structure for CardPrepAI conversion-focused video.