| name | ugc-and-user-generated-content |
| description | Use when leveraging customer content. UGC = brand uses customer-created content (with permission).
|
UGC and User-Generated Content
UGC builds trust + scales content. Reward customers for posting. Reuse customer content (with permission) across brand channels.
UGC strategies
- Hashtag campaigns — encourage posts with brand hashtag
- Contests — give prize for best UGC
- Featuring — repost best UGC on brand channels
- Testimonial requests — ask customers to share results
- Behind-the-scenes — invite customers to film their experience
- Affiliate UGC — pay customers per UGC piece
- Co-creation — customer + brand create together
Permission for UGC
Always:
- Get written permission to use UGC (DM, email)
- Credit creator
- Use only intended content (don't reframe)
- Compensate if used commercially
- Honor takedown requests
Reposting workflow
- Identify high-engagement UGC
- DM creator with request
- Get permission + tag
- Edit for brand consistency (color grading, captions)
- Repost with credit
- Notify creator (drives loyalty)
- Track engagement vs branded content
Where this fits in the X3 empire
UGC strategy for CardPrepAI content amplification.