jewelry-marketing

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name: jewelry-marketing description: Use when a jewelry / 珠宝 / 文玩 / 翡翠 / 钻石 / 黄金 / 珍珠 e-commerce merchant needs marketing material from one product photo — produces a full XHS-ready bundle (12 marketing images + 6 copywriting styles + product analysis JSON) for finished pieces, or a design suite (8 images: hand-drawn sketch + 3D render + lifestyle + CAD sheet + ...) when the input is a raw gemstone / 原石 / 散石. Auto-detects finished-product vs raw-material. Trigger phrases: 珠宝营销素材, 生成珠宝商品图, 珠宝小红书素材, 珠宝海报, 上手图, 一饰多搭, 钻石/翡翠/珍珠/玉/古法金/月光石 marketing bundle, jewelry design from raw stone, 原石设计图, 散石变成品.

/jewelry-marketing — 珠宝电商一键营销素材生成器

Source: https://github.com/xingfanxia/AX-skills/tree/main/jewelry-marketing Demo: https://www.bilibili.com/video/BV19hdwBNEDy/（B 站演示视频） License: MIT — fork & adapt freely

💎 完整体验在识川 —— 本 skill 是 AI 电商内容平台「识川 shichuan.ax0x.ai」的珠宝切片。全品类商品分析、图集 / 文案 / 视频生成、目录与批量上架：https://shichuan.ax0x.ai/

One photo in → full Xiaohongshu-ready marketing bundle out. Distilled from the shichuan (识川) production system, narrowed and tuned for jewelry merchants specifically.

Two pipelines, auto-routed

Input	Pipeline	Output
成品珠宝照（项链/戒指/耳环/手镯/吊坠/胸针）	marketing	12 张 XHS 营销图 + 6 风格文案 + 分析 JSON
原石/散石/裸石照	design	8 张设计图（手绘稿 / 3D 渲染 / 佩戴效果 / CAD 技术图...）

Routing happens automatically from the analysis (input_type=finished_product vs raw_material). User doesn't pick.

Invocation

~/.claude/skills/jewelry-marketing/generate.py PRODUCT_IMAGE.jpg [options]

PEP 723 uv script — no venv setup, uv handles deps on first run.

Options

• --output DIR — output directory (default ./jewelry_bundle/<timestamp>)
• --mode auto|marketing|design — override auto-routing (default auto)
• --templates A,B,C — generate only these templates (default = full bundle)
• --jewelry-type ring|pendant|earring|brooch — design mode subject (default: inferred from analysis)
• --copy-only — skip image gen, write only analysis.json + copy.md
• --analyze-only — skip everything, just write analysis.json
• --seller-description TEXT — extra context to inject into analysis (e.g., "天然 GIA 钻 1ct")
• --concurrency N — parallel image gens (default 4 — bump higher if your OpenAI tier allows)
• --no-html — skip the Vogue-style index.html lookbook (default: generate + auto-open in browser on macOS)

Marketing template IDs (12)

hero wristNeck gemCutDetail sceneStyleWear flatLayEditorial moodboard wearStyleGrid giftScene priceAnchor meaningCraftPoster knowhowAvoid starTestimonial

Design template IDs (8)

sketch (canonical, others reference it) sketchMulti rendering3d wearing materialBreak moodboard colorDna cad3d

Examples

# Full marketing bundle — finished jewelry product
~/.claude/skills/jewelry-marketing/generate.py ./pearl_necklace.jpg
# → ./jewelry_bundle/<ts>/{analysis.json, copy.md, marketing/01_hero.jpg, ..., marketing/12_starTestimonial.jpg}

# Design suite from a raw stone
~/.claude/skills/jewelry-marketing/generate.py ./loose_stone.jpg --jewelry-type ring
# → ./jewelry_bundle/<ts>/{analysis.json, design/01_sketch.jpg, ..., design/08_cad3d.jpg}

# Just a few templates
~/.claude/skills/jewelry-marketing/generate.py ./ring.jpg --templates hero,wristNeck,priceAnchor

# Copy + analysis only (no image gen — fast/free)
~/.claude/skills/jewelry-marketing/generate.py ./ring.jpg --copy-only

What's in the output bundle

jewelry_bundle/<timestamp>/
├── analysis.json          # Product analysis (gemstones, materials, colors, design concept, target audience, scenes, ...)
├── copy.md                # 6 XHS copy styles: 闺蜜种草 / 专业测评 / 情绪叙事 / 穿搭攻略 / 文化叙事 / 送礼仪式感
│                          # Each style: 5 hooks (titles), 5 selling points, full post (300-500字), 5 tags
├── index.html             # Vogue-style lookbook (米白/香槟金/Cormorant Garamond) — auto-opens on macOS; suppress with --no-html
├── marketing/             # finished_product pipeline
│   ├── 01_hero.jpg                    # 棚拍主图
│   ├── 02_wristNeck.jpg               # 上手图/锁骨图（爆款封面）
│   ├── 03_gemCutDetail.jpg            # 宝石工艺微距
│   ├── 04_sceneStyleWear.jpg          # 场景化佩戴
│   ├── 05_flatLayEditorial.jpg        # 单品平铺特写
│   ├── 06_moodboard.jpg               # 品牌情绪板
│   ├── 07_wearStyleGrid.jpg           # 一饰多搭四宫格
│   ├── 08_giftScene.jpg               # 送礼场景海报
│   ├── 09_priceAnchor.jpg             # 价格锚点合集
│   ├── 10_meaningCraftPoster.jpg      # 寓意工艺大字报
│   ├── 11_knowhowAvoid.jpg            # 选购避坑指南
│   └── 12_starTestimonial.jpg         # 明星同款/玄学种草
└── design/                # raw_material pipeline (alternative to marketing/)
    ├── 01_sketch.jpg                  # 水彩+铅笔手绘稿（canonical, 其他基于此）
    ├── 02_sketchMulti.jpg             # 6视图工程蓝图
    ├── 03_rendering3d.jpg             # 3D 渲染（KeyShot 级）
    ├── 04_wearing.jpg                 # 佩戴效果
    ├── 05_materialBreak.jpg           # 材质拆解（成品+裸石+金属）
    ├── 06_moodboard.jpg               # 灵感拼贴
    ├── 07_colorDna.jpg                # 水彩色卡
    └── 08_cad3d.jpg                   # CAD 技术图（5视图+宝石数量表+尺寸标注）

Credentials (only 2 keys needed)

Var	Purpose
GEMINI_API_KEY	Product analysis — Gemini Flash 3, free tier OK
OPENAI_API_KEY	Image generation — gpt-image-2 via OpenAI direct

Both can sit in env vars or ~/.config/gpt-image/credentials (auto-loaded). Image generation calls gpt-image-2 directly through OpenAI's /v1/images/{generations,edits} endpoint — best for photorealistic + on-image text rendering (price tags, Chinese headlines, mass-market XHS feel).

Why this skill (vs writing your own prompts)

The 12 marketing prompts are research-backed (千瓜 2024 / 数英 / fxbaogao / 我是产品经理 case studies on 周大福 / HEFANG / 樱桃 / 阑珊珠宝 / 翡翠平安环 / 莫桑钻 / akoya / 古法金 etc.) — each prompt encodes:

• Material-aware lighting (diamond high-contrast, pearl single-soft, jade even-translucency, gold warm-3000K)
• Stone-aware scene routing (古法金→新中式, 钻石→晚宴, 珍珠→咖啡馆白墙)
• Wear-zone detection (项链→颈部锁骨, 戒指→手部, 耳环→侧脸)
• Subcategory-aware copy headlines (翡翠 vs 钻石 vs 珍珠 use different price anchors / gift contexts / avoid-pitfall topics)
• Reference-image dominance handling (moodboards omit ref to avoid product-anchoring)
• Merchant-fillable slots (prices stay as ¥___, no fabricated numbers)

Don't re-derive this. Use the skill.

Reference docs

• references/JEWELRY_TEMPLATES.md — what each of the 20 templates looks like, when to use, sample output description
• references/COPY_STYLES.md — the 6 XHS copywriting styles with tone rules and word lists
• references/OUTPUT_BUNDLE.md — bundle directory structure + JSON schema

When NOT to use this skill

• Non-jewelry products (服饰 / 美妆 / 食品) — use generic image-gen + copy tools
• Bulk / batch processing dozens of products at once — wrap this skill in a loop and respect your OpenAI tier's RPM limit
• Brand-locked aesthetics — this skill targets generic XHS-style; if you need Tiffany / Bulgari brand-exact, hand-author prompts