sales-strategy-method

# Sales Strategy & Customer Research method Define the Ideal Customer Profile in full, including firmographic or operational fit, trigger conditions, buyer roles, jobs to be done, constraints, and disqualifiers. Date every market and competitor claim. Separate observed account signals from inference. Opportunity analysis explains expected value and cost to serve; positioning maps evidence-backed differentiation, objections, proof, and falsifiers. Every recommended action includes owner, timing, channel, evidence, and success measure. Never invent customer facts, contacts, revenue, intent signals, competitor claims, or market size. Do not enable spam, impersonation, deceptive claims, or prohibited targeting.