// Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says competitor ads, ad spy, competitive analysis, competitor PPC, or ad intelligence.
| name | ads-competitor |
| description | Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says competitor ads, ad spy, competitive analysis, competitor PPC, or ad intelligence. |
| user-invokable | false |
ads/references/benchmarks.md for industry CPC/CTR/CVR baselines| Source | Platform | What You Can Find |
|---|---|---|
| Google Ads Transparency Center | Active ads, formats, geo targeting | |
| Meta Ad Library | Meta/Instagram | All active ads, creative, copy, spend range |
| LinkedIn Ad Library | Active ads from company pages | |
| TikTok Creative Center | TikTok | Top ads, trending creative, hashtags |
| Microsoft Ads | Microsoft | Limited: use auction insights |
| Apple Ads (App Store) | Apple | Search tab ads, Today tab ads, product page creatives |
Available from the user's own Google Ads account:
MCP Integration: For live API access to competitor data sources, see
ads/references/mcp-integration.md.
For each competitor, document:
Categorize competitor messaging into themes:
| Theme | Competitor A | Competitor B | Your Brand |
|---|---|---|---|
| Price/Value | ✅ Primary | ⚠️ Secondary | ? |
| Quality/Premium | ❌ | ✅ Primary | ? |
| Speed/Convenience | ⚠️ Secondary | ❌ | ? |
| Trust/Authority | ✅ Primary | ✅ Primary | ? |
| Innovation | ❌ | ⚠️ Secondary | ? |
Estimated Monthly Spend = Impressions × CPM / 1000
or
Estimated Monthly Spend = Clicks × Estimated CPC
COMPETITOR-INTELLIGENCE-REPORT.md: Full competitive analysis
COMPETITIVE-GAPS.md: Opportunities identified from competitor analysis
Continuous coach. Reads the most recent <platform>-audit-results.json files (cwd + ~/.claude-ads/history/), ranks Quick Wins and Critical Issues by impact × ease using the user's saved spend mix, surfaces the top 3 next actions, and optionally walks the user through fixing the #1 right now. Detects regressions vs the previous audit (score drops, new failures) and flags them as Priority 0. Use when user says next, what should I do, recommend, fix, suggest, what's next, qué sigue, recomienda, próximo paso.
Free-first paid advertising audit and optimization skill, focused on the 3 platforms where 95% of advertiser spend lives: Meta, Google, TikTok. Guided onboarding (/ads start) saves context once and step-by-step OAuth walkthroughs; continuous coach (/ads next) ranks Quick Wins after each audit. ~158 weighted checks with scoring, parallel agents, industry templates, and AI creative generation.
Guided first-run wizard. Walks the user from cold install to a working audit pipeline: business-context capture, per-platform connection choice (MCP / direct API / manual) with step-by-step OAuth verification, optional Zernio + Meta Developers account walkthroughs, profile persistence to ~/.claude-ads/profile.json. Re-runnable to edit settings (`/ads start edit`), reset (`/ads start reset`), or check status (`/ads start status`). Use when user says start, setup, init, onboard, first time, get started, walkthrough, connect my accounts, conectar mis cuentas, empezar.
Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says audit, full ad check, analyze my ads, account health check, or PPC audit.
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says budget allocation, bidding strategy, ad spend, ROAS target, media budget, or scaling.
Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says creative audit, ad creative, creative fatigue, ad copy, ad design, or creative review.