// Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says creative audit, ad creative, creative fatigue, ad copy, ad design, or creative review.
| name | ads-creative |
| description | Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says creative audit, ad creative, creative fatigue, ad copy, ad design, or creative review. |
| user-invokable | false |
ads/references/platform-specs.md for creative specificationsads/references/benchmarks.md for CTR/engagement benchmarksads/references/scoring-system.md for weighted scoring algorithmaudit-google checks G-DG*, G-CTV* — YouTube uses the Google Ads API)| Signal | Threshold | Action |
|---|---|---|
| CTR declining | >20% over 14 days | Refresh creative |
| Frequency (Meta) | >5.0 prospecting, >12.0 retargeting | New audience or creative |
| Watch time declining (TikTok) | <3s average | New hook needed |
| QS declining (Google) | Drop of 2+ points | Refresh ad copy |
| Engagement rate drop | >30% decline | Full creative overhaul |
| Platform | Recommended Refresh |
|---|---|
| TikTok | Every 7-10 days (fastest fatigue) |
| Meta | Every 14-21 days |
| Every 4-6 weeks | |
| Google Search | Every 8-12 weeks |
| Microsoft | Every 8-12 weeks |
| YouTube | Every 4-8 weeks |
Evaluate which formats are active per platform:
| Format | Meta | TikTok | Microsoft | ||
|---|---|---|---|---|---|
| Static Image | RSA image ext | ✅ | ✅ | ❌ | Multimedia |
| Video | YouTube, PMax | ✅ | ✅ | ✅ (required) | ✅ (9:16 vertical, April 2025) |
| Carousel | ❌ | ✅ | ✅ | ❌ | ❌ |
| Collection | ❌ | ✅ | ❌ | ❌ | ❌ |
| Document | ❌ | ❌ | ✅ | ❌ | ❌ |
| Shopping | PMax, Shopping | Catalog | ❌ | Shop | Shopping |
Apple Ads Format Support:
| Format | Apple Ads |
|---|---|
| Static Image | ✅ (Custom Product Pages) |
| Video | ✅ (App preview videos) |
| Search Tab | ✅ (banner) |
| Today Tab | ✅ (editorial-style) |
Meta's Andromeda engine (launched October 2025) clusters ads with >60% similarity and suppresses delivery of near-identical creatives. 100 minor variations (color swaps, small text changes) perform no better than 10 genuinely distinct creatives. Evaluate:
TikTok's Symphony AI (2025) generates creative variations from product URLs. Assess:
Format Diversity: 25% ████████░░
Fatigue Signals: 25% ████████░░
Platform Compliance: 20% ██████░░░░
Refresh Cadence: 15% █████░░░░░
Volume: 15% █████░░░░░
Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40).
| ID | Check | Severity |
|---|---|---|
| CR-01 | Format diversity: >=3 formats per platform | High |
| CR-02 | Creative volume: meets platform minimums | High |
| CR-03 | Fatigue detection: CTR/engagement declining past thresholds | Critical |
| CR-04 | Refresh cadence: within platform-recommended cycle | High |
| CR-05 | Platform compliance: specs, safe zones, text limits | Critical |
| CR-06 | Hook quality: first 1-5s engagement (video) or headline impact (static) | High |
| CR-07 | UGC ratio: UGC/testimonial content tested on Meta and TikTok | Medium |
| CR-08 | Video specs: codec, resolution, aspect ratio per platform | Medium |
| CR-09 | Safe zone compliance: critical elements within 900x1000px usable area | Medium |
| CR-10 | Andromeda diversity: genuinely distinct concepts, not iterative variations (Meta) | High |
Cross-Platform Creative Health
Google: ████████░░ X/X checks passing
Meta: ██████████ X/X checks passing
LinkedIn: ███████░░░ X/X checks passing
TikTok: █████░░░░░ X/X checks passing
Microsoft: ████████░░ X/X checks passing
CREATIVE-AUDIT-REPORT.md: Per-platform creative assessmentContinuous coach. Reads the most recent <platform>-audit-results.json files (cwd + ~/.claude-ads/history/), ranks Quick Wins and Critical Issues by impact × ease using the user's saved spend mix, surfaces the top 3 next actions, and optionally walks the user through fixing the #1 right now. Detects regressions vs the previous audit (score drops, new failures) and flags them as Priority 0. Use when user says next, what should I do, recommend, fix, suggest, what's next, qué sigue, recomienda, próximo paso.
Free-first paid advertising audit and optimization skill, focused on the 3 platforms where 95% of advertiser spend lives: Meta, Google, TikTok. Guided onboarding (/ads start) saves context once and step-by-step OAuth walkthroughs; continuous coach (/ads next) ranks Quick Wins after each audit. ~158 weighted checks with scoring, parallel agents, industry templates, and AI creative generation.
Guided first-run wizard. Walks the user from cold install to a working audit pipeline: business-context capture, per-platform connection choice (MCP / direct API / manual) with step-by-step OAuth verification, optional Zernio + Meta Developers account walkthroughs, profile persistence to ~/.claude-ads/profile.json. Re-runnable to edit settings (`/ads start edit`), reset (`/ads start reset`), or check status (`/ads start status`). Use when user says start, setup, init, onboard, first time, get started, walkthrough, connect my accounts, conectar mis cuentas, empezar.
Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says audit, full ad check, analyze my ads, account health check, or PPC audit.
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says budget allocation, bidding strategy, ad spend, ROAS target, media budget, or scaling.
Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says competitor ads, ad spy, competitive analysis, competitor PPC, or ad intelligence.