| name | share-of-voice-tracker |
| slug | aaron-share-of-voice-tracker |
| displayName | Share of Voice Tracker · 声量份额追踪 |
| summary | 锁定竞品面板/声量份额SOV/情感加权变体/注意力份额 |
| description | Use when the user asks to "track our share of voice", "what share of the conversation do we own vs competitors", or "trend our SOV this quarter"; computes SOV% = brand mentions ÷ (brand + competitor panel mentions) per platform per period on a LOCKED competitor panel — a panel switch invalidates the trend (restart the series and log the break; the ECHO O3 rule) — plus a sentiment-weighted SOV variant (sentiment labeled Estimated unless human-coded) and a Wikipedia-pageviews attention-share alternative; built from keyless listening connectors, gdelt.py news echo, and user exports — public counts only, closed platforms are never scraped. Not for backlink or offsite SEO signals — use offsite-signal-analyzer. 声量份额/竞品声量对比/提及份额/注意力份额 |
| version | 20.1.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when producing or trending the share-of-voice number: brand mentions vs a locked competitor panel per platform per period, a sentiment-weighted SOV variant, or a Wikipedia-pageviews attention-share read. Also when a panel change is proposed — the trend restarts and the break is logged, never spliced. This skill owns the SOV number only; competitor content and strategy watching stays with competitor-tracker, the mention sweep and spike baseline with social-pulse-monitor. |
| argument-hint | <brand + locked competitor panel> [platforms] [period] |
| metadata | {"author":"aaron-he-zhu","version":"20.1.0","discipline":"social","phase":"observe","geo-relevance":"low","hermes":{"tags":["marketing","social","observe"],"category":"social"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Share of Voice Tracker
The competitive trend read of the ECHO Observe phase: SOV% = brand mentions ÷ (brand + competitor panel mentions), per platform per period, on a panel that stays locked. It feeds the ECHO O sub-item locked competitor panel for share-of-voice (a panel switch restarts the trend; sentiment-weighting labeled) — the O3 rule this skill enforces — and every rate it reports lives under the declared, period-stable denominators red line (ECHO O1; see echo-benchmark.md). social-pulse-monitor supplies the query architecture and raw sweeps; social-measurement-loop folds the SOV read into the weekly read; only social-quality-auditor computes the ECHO profile result and runs the vetoes.
Scope guard: this skill owns the share-of-voice number only. Competitor content and strategy watching (what they post, which campaigns run) stays with competitor-tracker; backlink and offsite SEO signals with offsite-signal-analyzer; the mention sweep, triage, and spike baseline with social-pulse-monitor; the metric dictionary and write-back loop with social-measurement-loop. Competitor platform data is limited to PUBLIC counts and user exports — closed platforms (X/IG/TikTok/LinkedIn/小红书/微信公众号/视频号/抖音, access class manual-package/user-export) are never scraped, and automating them is a hard red line (风控/封号). Registry-grade channel facts go only to memory/events/channels.ndjson via an authorized operation: propose request to registry-events.py — channel-registry is the sole writer of memory/channels/.
Quick Start
Track share of voice for [brand] vs the locked panel [competitor A, B, C] on HN + Bluesky + news echo, monthly, this quarter.
