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O SkillsMP coletou 30 skills de afadtc/afa-dtc-skills. Abra uma skill para revisar a origem e os detalhes.
Mostrando 30 de 30 skills coletadas.
DTC 客单价提升与利润优化引擎——捆绑策略、Upsell/Cross-sell、定价心理学、产品组合优化、订单价值分析。Use when user mentions: 客单价, AOV, 提升客单价, average order value, upsell, cross-sell, 捆绑, bundle, 定价, pricing, 利润, profit margin, 订单价值, 折扣策略, discount strategy, 免邮门槛.
Idioma do texto original: chinês
DTC 品牌定位与识别引擎——品牌定位画布、品牌声音架构、品牌故事、视觉识别系统、品牌健康审计。Use when user mentions: 品牌定位, brand positioning, 品牌声音, brand voice, 品牌故事, brand story, 视觉识别, visual identity, 品牌策略, brand strategy, 品牌画布, 品牌建设, 品牌升级, 品牌规范, brand guidelines.
Idioma do texto original: chinês
DTC 竞争情报引擎——竞品逆向工程、流量拆解、广告策略分析、定价对标、差异化机会识别。Use when user mentions: 竞品分析, competitor analysis, 竞争对手, 逆向工程, reverse engineer, 竞品拆解, 流量分析, traffic analysis, 差异化, differentiation, 竞争格局, competitive landscape, 对标.
Idioma do texto original: chinês
DTC 全链路转化率优化引擎——转化漏斗分析、结账流程优化、弃单挽回、落地页优化、A/B测试、信任元素。Use when user mentions: 转化率, conversion rate, CRO, 加购率, add to cart, 结账, checkout, 弃单, abandoned cart, 落地页, landing page, A/B测试, 信任度, trust, 购买流程, 转化漏斗, funnel.
Idioma do texto original: chinês
DTC 创意生产与测试引擎——广告创意策略、创意角度矩阵、Hook 变体、A/B测试、创意疲劳刷新。Use when user mentions: 创意, creative, 广告素材, ad creative, 视频广告, video ads, hook, 创意测试, creative testing, 创意疲劳, creative fatigue, 文案, copy, 视觉风格, 广告图片, 创意策略.
Idioma do texto original: chinês
DTC 客户体验与服务智能引擎——客服优化、售后流程、退货策略、客户旅程设计、NPS/CSAT 管理。Use when user mentions: 客户体验, customer experience, CX, 客服, customer service, 退货, returns, 售后, after-sales, NPS, CSAT, 客户满意度, 投诉, complaints, 客户旅程, customer journey, 自动化客服.
Idioma do texto original: Vários idiomas
DTC 数据仪表盘与体检引擎——全链路数据分析、KPI 追踪、行业基准对标、数据健康度评估、市场趋势监控。Use when user mentions: 数据体检, data audit, KPI, 仪表盘, dashboard, 指标追踪, metrics, 基准线, benchmark, 数据分析, data analysis, 营收报表, revenue report, 渠道数据, 广告数据, ROAS跟踪.
Idioma do texto original: chinês
DTC 全链路诊断与归因引擎——全链路归因分析、关键指标异常检测、跨业务线问题定位、根因分析、优先级排序。Use when user mentions: 诊断, diagnose, 归因, attribution, 问题分析, root cause, 指标下降, 转化率下降, ROAS下降, CPA上升, 全链路, full-funnel, 异常检测, anomaly, 问题出在哪, 为什么下降.
Idioma do texto original: chinês
DTC 品牌全生命周期邮件营销引擎——自动化流设计、Campaign 文案撰写、可交付性诊断、列表健康度管理、BFCM 作战规划。Use when user mentions: 邮件营销, email marketing, 弃单挽回, abandoned cart, 邮件自动化, email flow, 打开率, open rate, 可交付性, deliverability, BFCM邮件, 邮件文案, email copy, 列表清理, list hygiene, welcome flow, 欢迎流.
Idioma do texto original: chinês
DTC 渠道扩张与多元化引擎——多市场扩张规划、新渠道开拓、亚马逊/沿海双轨策略、国际化合规、本地化运营。Use when user mentions: 扩张, expansion, 新市场, new market, 亚马逊, Amazon, 多渠道, multi-channel, 国际化, internationalization, 欧洲市场, 东南亚, 渠道多元化, 沿海市场, wholesale, 批发, 渠道评估, MEURO.
Idioma do texto original: chinês
DTC 用户洞察与市场探索引擎——VOC 深度挖掘、市场规模评估、用户画像、赛道分析、竞争格局映射。Use when user mentions: 市场调研, market research, 用户洞察, user insight, VOC, 用户画像, persona, 市场规模, TAM SAM SOM, 赛道分析, 品类分析, category analysis, 需求挖掘, 空白市场, 用户研究.
Idioma do texto original: chinês
Meta 广告优化引擎——Facebook/Instagram 广告账户结构、受众策略、出价优化、创意测试、Advantage+ 、CBO/ABO。Use when user mentions: Facebook广告, Meta Ads, Instagram广告, FB广告, CPM, CPA, 受众定向, targeting, Advantage+, CBO, ABO, 广告组, ad set, 像素, pixel, ROAS, Meta投放.
Idioma do texto original: chinês
品牌与产品基建 Supervisor——统筹市场探索、竞争情报、品牌定位、产品策略、产品上市的全流程路由与协同。Use when user mentions: 品牌建设, brand building, 产品规划, product planning, 从零开始, from scratch, 品牌基建, foundation, 市场调研, market research, 品牌定位, brand positioning, 产品上市, product launch.
Idioma do texto original: chinês
AI 搜索可见度与本地化搜索引擎——AEO/GEO 策略、AI 搜索优化、结构化数据、多语言本地化、hreflang 策略。Use when user mentions: AI搜索, AI search, GEO, AEO, 结构化数据, structured data, 本地化, localization, hreflang, 多语言, multi-language, ChatGPT搜索, Perplexity, AI推荐, AI可见度, 本地SEO, local SEO.
Idioma do texto original: chinês
Google Ads 优化引擎——Shopping 广告、搜索广告、PMax、关键词策略、出价优化、Feed 优化、否定词管理。Use when user mentions: Google Ads, 谷歌广告, Shopping广告, PMax, Performance Max, 搜索广告, search ads, 关键词, keywords, ROAS, 出价, bidding, Feed优化, 否定词, negative keywords, 质量得分.
Idioma do texto original: chinês
DTC 网红与联盟营销引擎——网红筛选与合作、品牌大使计划、联盟营销、KOL/KOC 策略、合作模式设计。Use when user mentions: 网红, influencer, KOL, KOC, 达人, creator, 品牌大使, brand ambassador, 联盟, affiliate, 微型网红, micro-influencer, 合作推广, 种草, seeding, 网红营销.
Idioma do texto original: chinês
DTC 产品上市与冷启动引擎——四阶段启动计划、MVP 广告测试、PMF 判定、新品冷启动策略、市场验证。Use when user mentions: 上市, launch, 冷启动, cold start, 新品, new product, PMF, product-market fit, MVP, 市场验证, validation, 启动计划, go-to-market, 新品上架, 首发.
Idioma do texto original: chinês
变现与留存 Supervisor——统筹转化优化、客户体验、用户留存、客单价提升、邮件营销、SMS 营销的全流程路由与协同。Use when user mentions: 变现, monetization, 留存, retention, 转化+留存, 提升收入, revenue growth, 客户价值, customer value, LTV提升, 复购+转化, 变现策略.
Idioma do texto original: chinês
DTC 运营与供应链优化引擎——仓储物流、库存管理、3PL 选择、发货时效、供应商管理。Use when user mentions: 运营, operations, 供应链, supply chain, 仓储, warehouse, 物流, logistics, 发货, shipping, 库存, inventory, 3PL, 履约, fulfillment, 供应商, supplier, 运营效率.
Idioma do texto original: chinês
有机增长 Supervisor——统筹 SEO、社交内容、网红合作、公关传播、AI 搜索优化的跨渠道有机流量策略与路由。Use when user mentions: 有机增长, organic growth, 免费流量, free traffic, SEO+社交, 内容营销, content marketing, 降低广告依赖, 自然流量, organic traffic, 有机策略.
Idioma do texto original: chinês
付费获客 Supervisor——统筹 Meta/Google/TikTok 广告与创意生产的跨渠道预算分配、策略协同与路由。Use when user mentions: 付费广告, paid ads, 广告投放, 预算分配, budget allocation, 跨渠道广告, 广告策略, ad strategy, 获客成本, CAC, 广告效果, 投放优化, 多渠道广告.
Idioma do texto original: chinês
DTC 品牌公关与声誉管理引擎——媒体权威建设、UGC 增长循环、声誉监控与危机响应、品牌资产保护、内容原子化。Use when user mentions: 公关, PR, 媒体报道, media coverage, 新闻稿, press release, 危机公关, crisis PR, 声誉管理, reputation, 品牌公关, 媒体关系, media relations, 负面评价, 舆情, 品牌保护, UGC, 买家秀, 用户评价, 媒体套件, media kit.
Idioma do texto original: chinês
DTC 产品策略引擎——产品发现与验证、溢价阶梯构建、COGS 与定价建模、供应链管理、产品组合规划。Use when user mentions: 产品策略, product strategy, 定价, pricing, COGS, 产品组合, product mix, SKU, 产品线, product line, 溢价, premium, 产品验证, 产品开发, 选品, product selection.
Idioma do texto original: chinês
DTC 品牌用户留存与 LTV 增长引擎——留存健康体检、RFM+LTV 分层、微诚度计划设计、订阅防流失、召回体系、群组分析。Use when user mentions: 留存, retention, 复购率, repurchase, LTV, 客户生命周期, customer lifetime value, 流失, churn, 微诚度, loyalty, 会员, membership, 订阅, subscription, 召回, win-back, 沉睡客户, 再激活, reactivation,…
Idioma do texto original: chinês
运营与扩张 Supervisor——统筹供应链运营与渠道扩张的路由与协同，管辖 afa-ops 与 afa-expand。Use when user mentions: 扩张, scale, 运营优化, operations, 供应链, supply chain, 新市场, 渠道扩张, channel expansion, 规模化, scaling, 多市场运营.
Idioma do texto original: chinês
DTC SEO 与有机搜索增长引擎——技术SEO、关键词策略、内容规划、产品页优化、结构化数据、链接建设。Use when user mentions: SEO, 搜索引擎优化, 关键词, keywords, 有机流量, organic traffic, 技术SEO, technical SEO, 内容SEO, 反向链接, backlinks, 产品页SEO, 网站速度, 索引, indexing, 搜索排名.
Idioma do texto original: chinês
AFA DTC 全链路独立站操盘系统——系统入口、一级路由器、工作流编排器，统筹品牌基建、付费获客、有机增长、变现留存、运营扩张五大业务线。Use when user mentions: 独立站, DTC, 电商, ecommerce, Shopify, 品牌站, 独立站运营, DTC品牌, 全链路, 操盘, 独立站诊断, 独立站增长, 独立站策略.
Idioma do texto original: chinês
DTC SMS 营销引擎——短信自动化流、合规建设、列表增长、BFCM 短信策略、短信文案。Use when user mentions: SMS, 短信营销, text message, 短信自动化, SMS flow, TCPA, 短信合规, SMS compliance, 短信列表, 短信文案, SMS copy, MMS, 短信推送, BFCM短信.
Idioma do texto original: chinês
DTC 社交内容与 UGC 引擎——内容日历规划、平台策略、UGC 征集与管理、社区运营、品牌叙事。Use when user mentions: 社交媒体, social media, Instagram, TikTok内容, 内容日历, content calendar, UGC, 用户生成内容, 社区, community, 帖子, posts, Reels, 短视频, 品牌内容, 内容策略, content strategy.
Idioma do texto original: chinês
TikTok 广告优化引擎——TikTok Ads 账户结构、受众策略、创意方向、TikTok Shop、达人合作。Use when user mentions: TikTok, 抖音广告, TikTok Ads, TikTok Shop, 短视频广告, Spark Ads, 达人广告, creator ads, TikTok投放, TikTok开店, TikTok营销.
Idioma do texto original: chinês