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hooked-framework

Analyze or design products using Nir Eyal's Hook Model: Trigger, Action, Variable Reward, Investment. Use when the user asks about habit-forming design, engagement, retention, or the Hook Model.

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aizech/bernhard-zechmann-skills
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28 de junho de 2026 às 06:54
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SKILL.md
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hooked-framework
description
Analyze or design products using Nir Eyal's Hook Model: Trigger, Action, Variable Reward, Investment. Use when the user asks about habit-forming design, engagement, retention, or the Hook Model.
# Hooked Framework Audit or design habit-forming products using the Hook Model. ## The four phases 1. **Trigger**: external or internal cue that starts the behavior 2. **Action**: the simplest behavior in anticipation of reward 3. **Variable Reward**: unpredictable feedback that creates desire 4. **Investment**: user puts something in to improve future outcomes ## Process 1. Collect inputs: product name, GitHub or website URL, target persona, maturity level. 2. Build a product profile: core action, use frequency, value proposition. 3. Analyze each phase with evidence, score 0-3, and note ethics. 4. Calculate overall score: `(sum / 12) * 100`. 5. Produce a report with prioritized human and coding actions. ## Maturity levels - **Level 1 (Prototype)**: focus on Trigger and Action - **Level 2 (Early product)**: full four-phase analysis - **Level 3 (Scaling product)**: emphasize Variable Reward and Investment ## Output - Executive summary - Product profile - Overall Hook score - Phase scores and evidence - Ethics summary - Prioritized action list ## Ethics Flag manipulative patterns. Recommend transparent, user-beneficial loops.
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