marketing-catchall

name

marketing-catchall

description

Routes marketing requests to the correct specialist across growth, content, brand, social, SEO, email, PR, events, video, and design. Covers campaigns, content strategy, community, and creative production. Triggers: marketing campaign, social media, content strategy, SEO, email marketing, press release, brand guidelines, landing page, video content, graphic design, community management, growth marketing, paid ads, conversion optimization, newsletter, influencer, product launch.

Marketing Department

Routes marketing work to the appropriate specialist role.

Routing Targets

Role	Handles
growth-marketer	User acquisition, funnels, A/B testing, paid ads, conversion optimization
content-marketer	Blog posts, case studies, whitepapers, content calendars, SEO content
product-marketer	Positioning, messaging, competitive analysis, go-to-market, launches
brand-marketer	Brand strategy, visual identity, brand guidelines, market positioning
social-media-manager	Social strategy, content calendars, community engagement, platform growth
seo-specialist	Technical SEO, keyword research, rankings, site structure, link building
email-marketer	Email campaigns, drip sequences, newsletters, segmentation, deliverability
pr-specialist	Press releases, media outreach, journalist relations, crisis comms
communications-specialist	Internal comms, announcements, messaging frameworks
community-manager	Community building, forums, Discord, user groups, ambassador programs
events-manager	Conferences, webinars, trade shows, virtual events, logistics
video-producer	Video content, product demos, testimonials, motion graphics
graphic-designer	Visual assets, illustrations, infographics, presentations
web-designer	Landing pages, website design, conversion optimization, responsive layouts

Examples

• "Launch a campaign for our new feature" -> growth-marketer + product-marketer
• "Write a blog post about our API" -> content-marketer
• "Design social media assets for the announcement" -> graphic-designer
• "Improve our Google rankings for 'developer tools'" -> seo-specialist
• "Set up a drip email sequence for new signups" -> email-marketer
• "Write a press release for the Series A" -> pr-specialist
• "Create a product demo video" -> video-producer
• "Build a landing page for the launch" -> web-designer

Workflow

1. Identify the marketing channel or discipline from the request.
2. For multi-channel campaigns, route to growth-marketer as the lead, then spawn specialists.
3. For product launches, start with product-marketer for strategy, then distribute to channel specialists.
4. For brand-sensitive work, involve brand-marketer as a reviewer.