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Gerentes de marketing

Ocupações de Gestão · Habilidades e competências profissionais · SOC 11-2021 · 1.408 skills

Contexto da ocupação

Estas tarefas do O*NET descrevem a ocupação e contextualizam o mapeamento SOC; não significam que cada Skill listado execute todas as tarefas.

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

As tarefas do O*NET são exibidas no idioma de origem (inglês). Os dados de tarefas foram extraídos do O*NET® 29.1 Database da USDOL/ETA e são usados sob CC BY 4.0.

Fontes representativas

Uma amostra limitada de Skills populares mapeados para esta ocupação, com no máximo um Skill por repositório do GitHub. A lista completa aparece a seguir.

ppt-keynote
92.8k
nexu-ionexu-io/open-design
An operating-model redesign for a scaling logistics firm — the diagnosis, the target model, and the transition roadmap. Built as a decision-grade consulting deck for client sponsor, ops leaders.
cpo-advisor
25.2k
alirezarezvanialirezarezvani/claude-skills
Product leadership for scaling companies. Product vision, portfolio strategy, product-market fit, and product org design. Use when setting product vision, managing a product portfolio, measuring PMF, designing product teams, prioritizing at the portfolio level, reporting to the board on product, or when user mentions CPO, product strategy, product-market fit, product organization, portfolio prioritization, or roadmap strategy.
vp-cpo-readiness-advisor
6.7k
deanpetersdeanpeters/Product-Manager-Skills
Guide the transition to VP or CPO across preparing, interviewing, landing, and recalibrating. Use when executive product scope is changing fast.
good-strategy-bad-strategy
2.1k
wondelaiwondelai/skills
Formulate and audit real strategy using Richard Rumelt's "Good Strategy Bad Strategy": an honest diagnosis, a guiding policy, and coherent action instead of goals, vision, and wishful thinking. Use when the user mentions "good strategy bad strategy", "strategy kernel", "diagnosis guiding policy coherent action", "our strategy is just goals", "strategic planning", "mission vs strategy", "annual plan", or "is this actually a strategy". Also trigger when auditing a strategy doc or pitch deck for fluff, turning a goal list into real strategy, formulating strategy for a product or company, or finding leverage and proximate objectives. Covers the kernel of strategy, bad-strategy detection, and sources of power. For product positioning, see obviously-awesome. For uncontested markets, see blue-ocean-strategy.

Todos os Skills mapeados

Explore o mapeamento completo por popularidade do repositório ou atividade recente da fonte.

Os nomes e as descrições dos Skills permanecem no idioma fornecido pelo repositório de origem.

Ordenar por
good-strategy-bad-strategy
2.1k
wondelaiwondelai/skills
Formulate and audit real strategy using Richard Rumelt's "Good Strategy Bad Strategy": an honest diagnosis, a guiding policy, and coherent action instead of goals, vision, and wishful thinking. Use when the user mentions "good strategy bad strategy", "strategy kernel", "diagnosis guiding policy coherent action", "our strategy is just goals", "strategic planning", "mission vs strategy", "annual plan", or "is this actually a strategy". Also trigger when auditing a strategy doc or pitch deck for fluff, turning a goal list into real strategy, formulating strategy for a product or company, or finding leverage and proximate objectives. Covers the kernel of strategy, bad-strategy detection, and sources of power. For product positioning, see obviously-awesome. For uncontested markets, see blue-ocean-strategy.

Agora são exibidos 12 Skills.