seo-visibility-expert

name	seo-visibility-expert
description	Comprehensive SEO, discoverability, and AI crawler optimization for web projects. Use for technical SEO audits, llms.txt/robots.txt setup, schema markup, social launch strategies (Product Hunt, HN, Reddit), and Answer Engine Optimization (AEO). Activate on 'SEO', 'discoverability', 'llms.txt', 'robots.txt', 'Product Hunt', 'launch strategy', 'get traffic', 'be found', 'search ranking'. NOT for paid advertising, PPC campaigns, or social media content creation (use marketing skills).
allowed-tools	Read,Write,Edit,Bash,Glob,Grep,WebFetch,WebSearch
metadata	{"category":"Business & Monetization","pairs-with":[{"skill":"claude-ecosystem-promoter","reason":"Promote with SEO backing"},{"skill":"technical-writer","reason":"SEO-optimized documentation"}],"tags":["seo","llms-txt","discoverability","product-hunt","aeo"]}

SEO & Visibility Expert

Get your web projects discovered by both traditional search engines AND AI systems.

Quick Start

1. Create llms.txt at site root → AI crawlers find your content
2. Add JSON-LD schema → Rich snippets in search results
3. Verify robots.txt → Allow good bots, block bad ones
4. Generate sitemap.xml → Help crawlers index everything
5. Check Core Web Vitals → PageSpeed Insights score >90
6. Add Open Graph tags → Beautiful social previews

When to Use

Use for:

• Technical SEO audits and fixes
• llms.txt for AI crawlers
• Schema.org/JSON-LD structured data
• Launch strategies (Product Hunt, HN, Reddit)
• Core Web Vitals optimization

NOT for:

• Paid advertising/PPC campaigns
• Social media content creation
• Email marketing campaigns

The Modern Discovery Stack

┌─────────────────────────────────────────────┐
│          AI ANSWER ENGINES                  │
│  ChatGPT, Claude, Perplexity, Google AI     │
│  → llms.txt, structured data, AEO           │
├─────────────────────────────────────────────┤
│          TRADITIONAL SEARCH                 │
│  Google, Bing, DuckDuckGo                   │
│  → Technical SEO, content, backlinks        │
├─────────────────────────────────────────────┤
│          SOCIAL DISCOVERY                   │
│  Product Hunt, HN, Reddit, Twitter/X        │
│  → Launch timing, community, narratives     │
└─────────────────────────────────────────────┘

Technical SEO Essentials

Metadata Must-Haves

<!-- Every page needs these -->
<title>Primary Keyword | Brand Name</title>
<meta name="description" content="150-160 chars with keywords">
<link rel="canonical" href="https://yoursite.com/page">

<!-- Open Graph for social -->
<meta property="og:title" content="Title for social shares">
<meta property="og:image" content="https://yoursite.com/og-image.png">

URL Rules

• Lowercase, hyphen-separated
• Include primary keyword
• Keep under 60 characters
• No query parameters for content pages

AI Crawler Optimization (AEO)

llms.txt Quick Template

# Your Site Name

> Brief tagline describing what you do

## Overview
2-3 sentences for AI systems.

## Key Features
- Feature 1: Description
- Feature 2: Description

## Documentation
- [Getting Started](/docs/getting-started)
- [API Reference](/docs/api)

robots.txt for AI Era

# AI Crawlers - Allow them!
User-agent: GPTBot
Allow: /

User-agent: Claude-Web
Allow: /

User-agent: PerplexityBot
Allow: /

# Sitemaps
Sitemap: https://yoursite.com/sitemap.xml

Decision tree:

• Want AI to reference your content? → Allow GPTBot, Claude-Web
• Training data concerns? → Disallow Google-Extended

Social Launch Quick Guide

Product Hunt

• Launch at 12:01 AM PST exactly
• Best days: Tuesday, Wednesday, Thursday
• Never ask for upvotes directly → "Would love your feedback!"
• See references/launch-checklists.md for full checklist

Hacker News

• Post 6-8 AM PST, Tuesday-Thursday
• Title: Show HN: [Tool] – [Plain English description]
• Be technical, humble, genuine
• Respond to every comment

Reddit

• Participate before promoting (90/10 rule)
• Find niche subreddits for your domain
• r/SideProject, r/webdev, r/InternetIsBeautiful

Core Web Vitals Targets

Metric	Good	Needs Work	Poor
LCP (Largest Contentful Paint)	<2.5s	2.5-4s	>4s
INP (Interaction to Next Paint)	<200ms	200-500ms	>500ms
CLS (Cumulative Layout Shift)	<0.1	0.1-0.25	>0.25

Quick fixes: Optimize images (LCP), minimize JS (INP), set explicit dimensions (CLS)

Anti-Patterns

1. "Build It and They Will Come"

Symptom: Great product, zero traffic Fix: Spend 50% of time on marketing/distribution

2. Ignoring AI Crawlers

Symptom: No llms.txt, blocking AI user agents Fix: Create llms.txt, allow AI crawlers in robots.txt

3. Keyword Stuffing

Symptom: Unnatural keyword repetition Fix: Write for humans first, keywords naturally

4. Launch and Abandon

Symptom: Big launch, then silence Fix: Build in public, regular updates, consistent presence

5. No Schema Markup

Symptom: Plain search results, no rich snippets Fix: Add JSON-LD for your content type (see references)

6. Ignoring Mobile

Symptom: Desktop-only testing Fix: Mobile-first indexing is default. Test on devices.

Measurement

Free tools:

• Google Search Console - Search performance
• PageSpeed Insights - Core Web Vitals
• Schema Validator - Structured data testing

Track these:

1. Organic search impressions/clicks
2. Referral traffic from social launches
3. Core Web Vitals scores
4. AI citations (search your brand in ChatGPT/Claude)

Reference Files

File	Contents
references/llms-txt-examples.md	Full llms.txt examples for SaaS, docs, OSS, blogs
references/schema-templates.md	JSON-LD templates for all content types
references/launch-checklists.md	Detailed checklists for PH, HN, Reddit

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Covers: Technical SEO | AI Crawler Optimization | Social Launch Strategy | Core Web Vitals | Schema Markup

Use with: content-marketer (content strategy) | web-design-expert (landing pages) | indie-monetization-strategist (conversion)