startup-intake

# Startup Intake Estructura un **AI intake interview** que produce un `startup-profile.md` artifact. Este artifact es el input canonical para skills downstream (`cofounder-matching`, `investor-matching`, `demo-day-prep`, `stage-tracker`) y **schema-compatible** con el Startup Profile de DojoOS Launchpad. ## Regla de idioma Español. Términos técnicos (pitch, MRR, ARR, CAC, LTV, MVP, PMF, etc.) se mantienen en inglés. ## Directorio de salida ``` ./launchpad/{startup-slug}/ └── startup-profile.md ``` Donde `{startup-slug}` se genera del nombre de la startup en kebab-case. --- ## ¿Por qué este skill existe? Dos audiencias: 1. **External** — founders independientes que necesitan articular su startup estructuradamente por primera vez (onboarding metodológico) 2. **Internal** — William Ugalde usa el dog-food para validar qué preguntas + estructura de output funcionan mejor antes de productizar en DojoOS Launchpad **Non-negotiable**: el output schema debe ser compatible con el DojoOS Startup Profile format para que features de matching (cofounder, investor) downstream puedan consumirlo directamente cuando migren a DojoOS. --- ## Interview flow ### Fase 1 — Core identity (2-3 preguntas) **SI-1**: "Nombre legal de la startup + tagline corto (≤10 palabras)." **SI-2**: "¿En qué etapa estás? Elegí una: - Ideation (validando el problema) - Formation (formado el equipo fundador) - MVP (construyendo/validando el producto) - Traction (early revenue, iterando) - Funded (post-raise, escalando) - Scaling (post-PMF, expandiendo)" **SI-3**: "Industry/vertical (ej: fintech, healthtech, SaaS B2B, marketplace, consumer social...)." ### Fase 2 — Problem + customer (3 preguntas) **SI-4**: "¿Qué problema resuelve tu startup? Describilo en 1-2 oraciones desde la perspectiva del customer (no desde la solución)." **SI-5**: "¿Quién es tu ICP (Ideal Customer Profile)? Describí: - Demographics/firmographics - Behaviors relevantes - Pain-point específico que ya intenta resolver" **SI-6**: "¿Cómo validaste que este problema es real? (entrevistas hechas, data de mercado, experiencia personal, etc.)" ### Fase 3 — Solution + differentiation (3 preguntas) **SI-7**: "Describí la solución en 2-3 oraciones (qué construís, no cómo lo construís)." **SI-8**: "¿Cuál es tu unfair advantage? ¿Qué te hace defensible vs competidores? (network effects, IP, team expertise, data moat, timing, etc.)" **SI-9**: "Top 3 competidores directos o indirectos. ¿Cómo te posicionás vs ellos?" ### Fase 4 — Team (2-3 preguntas) **SI-10**: "Equipo actual: - Founders (nombre, rol, full-time/part-time, equity split preliminar) - Early employees si hay (rol, comp cash/equity) - Advisors formales si hay" **SI-11**: "¿Tenés gaps de co-founder/early team que todavía necesitás fillear? (ej: necesitás CTO, marketing lead, etc.). Si sí → flag para `cofounder-matching` skill." ### Fase 5 — Traction + metrics (depends on stage) **Si stage = Ideation**: **SI-12a**: "Interviews completadas + número de potenciales customers que validaron el problema." **Si stage = MVP / Traction / Funded / Scaling**: **SI-12b**: "Métricas core actuales: - Users/customers (qty) - Revenue: MRR o ARR (si aplica) - CAC, LTV (si tenés data) - Growth rate (MoM, WoW) - Churn (si aplica) - Unit economics status (contribution margin, breakeven point)" ### Fase 6 — Funding (2 preguntas) **SI-13**: "Funding raised hasta hoy: - Amount total - Instruments (SAFE, equity, debt, grants) - Investors clave (nombres o anonymizar si confidential)" **SI-14**: "¿Estás raising actualmente? Si sí: - Amount target - Valuation target (pre/post-money) - Use of funds (hiring, marketing, product, runway...) - Timeline para close" ### Fase 7 — Goals + bottlenecks (2 preguntas) **SI-15**: "Top 3 goals para los próximos 6 meses." **SI-16**: "Top 3 bottlenecks o blockers actuales (lo que más te está trabando)." --- ## Output template Generar `./launchpad/{startup-slug}/startup-profile.md`: ```markdown # Startup Profile — [Startup Legal Name] **Profile date**: YYYY-MM-DD **Tagline**: [≤10 words] **Stage**: [Ideation / Formation / MVP / Traction / Funded / Scaling] **Industry**: [Vertical] --- ## Problem + customer ### Problem statement [Customer-perspective description, 1-2 sentences] ### ICP (Ideal Customer Profile) - **Demographics/firmographics**: [details] - **Behaviors**: [details] - **Current alternative they use**: [what they do today to try to solve the pain] ### Problem validation [How it was validated — interviews count, market data, personal experience, etc.] --- ## Solution + differentiation ### Solution [2-3 sentences, WHAT is built, not HOW] ### Unfair advantage [Network effects / IP / team expertise / data moat / timing / other] ### Competitors | Competitor | Direct/indirect | Positioning vs them | |---|---|---| | [Name 1] | [Direct/Indirect] | [How we differ] | | [Name 2] | [Direct/Indirect] | [How we differ] | | [Name 3] | [Direct/Indirect] | [How we differ] | --- ## Team ### Founders | Name | Role | Time commitment | Equity % | |---|---|---|---| | [Founder 1] | [CEO/CTO/etc.] | Full-time | X% | | [Founder 2] | [Role] | [Full-time/Part-time] | X% | ### Early employees [None / list with role + cash/equity comp] ### Advisors [None / list with names + domain] ### Team gaps [None / list roles needed — flag for `cofounder-matching` or hiring skill] --- ## Traction + metrics [If Ideation: interviews + validation signals] [If MVP+: users, MRR/ARR, CAC/LTV, growth rate, churn, unit economics] --- ## Funding ### Raised to date - **Total**: $X - **Instruments**: [SAFE / equity / debt / grants] - **Key investors**: [Names or anonymized] ### Current raise (if active) - **Target amount**: $X - **Target valuation**: $Y pre-money / $Z post-money - **Use of funds**: [hiring / marketing / product / runway] - **Timeline to close**: [date or horizon] [If not raising: "Not actively raising"] --- ## Goals (next 6 months) 1. [Goal 1] 2. [Goal 2] 3. [Goal 3] --- ## Bottlenecks / blockers 1. [Blocker 1] 2. [Blocker 2] 3. [Blocker 3] --- ## Schema notes (for DojoOS compat) This profile follows the DojoOS Launchpad Startup Profile schema (as of DojoOS Launchpad spec 2026-04). Fields map 1:1: - `name` → Legal Name - `tagline` → Tagline - `stage` → Stage (enum: Ideation/Formation/MVP/Traction/Funded/Scaling) - `industry` → Industry - `problem`, `icp`, `solution`, `unfair_advantage` → Problem + Solution sections - `founders`, `team_gaps` → Team section - `metrics` → Traction + metrics section (flexible schema based on stage) - `funding` → Funding section - `goals`, `blockers` → Goals + Bottlenecks sections When DojoOS Launchpad API is implemented (by @garbanzo), this file can be POSTed directly as a Startup Profile. ``` --- ## Principios clave - **Schema-compat with DojoOS is non-negotiable** — this is the key integration point - **Stage-aware questions**: no preguntar ARR a un Ideation stage startup; preguntar interviews count en su lugar - **One Question at a Time cuando sea posible**: permite thinking time + profundización - **Shortcut mode**: si founder ya tiene profile estructurado (ej: migrando de otra tool), aceptar import en lugar de interview completa ## Anti-patterns - Preguntar todo en un solo dump → overwhelming, producer pobre quality answers - Skippear validation question (SI-6) → sin validation el profile no sirve para matching downstream - Hardcodear stage-specific questions sin branchear → preguntas irrelevantes frustran al founder ## Integración con otras skills - **Downstream consumers** (v0.2+): `cofounder-matching`, `cap-table-builder`, `founder-documents`, `investor-matching`, `demo-day-prep`, `stage-tracker` — todos consumen `startup-profile.md` como input - **`feature-to-spike`**: si durante el intake el founder identifica un flow que sería valioso en DojoOS Launchpad, generar SPIKE issue con `feature-to-spike` - **Plugin ecosystem**: - `business-model-toolkit` — complementario para deep-dive en fases específicas (problem validation, solution design) - `ux-research-toolkit` — complementario para customer journey maps del ICP identificado ## Roadmap - **v0.1**: intake básico + output schema DojoOS-compat - **v0.2**: integración con `cap-table-builder`, `founder-documents` (auto-generate cap table + agreements del team section) - **v0.3**: DojoOS API POST cuando @garbanzo la implemente ## Recursos - **DojoOS Launchpad current spec**: `dojo-documentation/content/docs/product/launchpad/startup-flows.md` - **Lean Customer Development** (Cindy Alvarez, O'Reilly 2014) — base metodológica para problem validation questions - **Y Combinator Application** — inspiration para estructura del intake (pero adaptado para AI, no for human review)