| name | sales-page |
| description | Generate complete landing page copy with pricing tiers for a new offer. Reads the market scan first if available. |
Generate landing page copy for: "$ARGUMENTS"
Instructions
- First, check if a market scan exists at
outputs/launch/!date +%Y-%m-%d/{slug}/01_market_scan.md (where {slug} is the offer name lowercased with hyphens). If it exists, read it and use the positioning gaps and recommended angle to inform the copy.
- If no market scan exists, proceed with your best judgment on positioning.
- Generate complete sales page copy following the structure below.
Writing rules
- No em dashes. Ever. Use commas or periods instead.
- No colons in headlines or body copy. Rewrite to avoid them.
- Short sentences. Punchy. Direct.
- Lead with the transformation, not the features.
- Sound like a real person, not a marketing template.
Output
Write the result to outputs/launch/!date +%Y-%m-%d/{slug}/02_sales_page.md. Create the directory if needed.
Use this structure:
# Sales Page: [Offer Name]
*Generated !`date +%Y-%m-%d`*
## Headline
[One line. Big promise. Benefit-first.]
## Subheadline
[One line. Expands on the headline. Creates curiosity.]
## The Problem
[2-3 sentences. Paint the pain. Make them nod.]
## The Solution
[2-3 sentences. Introduce the offer as the answer.]
## What You Get
- **[Benefit 1]** - [One sentence expanding on it]
- **[Benefit 2]** - [One sentence expanding on it]
- **[Benefit 3]** - [One sentence expanding on it]
- **[Benefit 4]** - [One sentence expanding on it]
- **[Benefit 5]** - [One sentence expanding on it]
## Who This Is For
- [Ideal customer profile 1]
- [Ideal customer profile 2]
- [Ideal customer profile 3]
## Pricing
### Starter - $[X]
- [What's included]
- [What's included]
- [What's included]
### Professional - $[X]
- Everything in Starter, plus
- [What's included]
- [What's included]
### Premium - $[X]
- Everything in Professional, plus
- [What's included]
- [What's included]
## FAQ
**[Question without a colon]**
[Answer. 1-2 sentences.]
**[Question without a colon]**
[Answer. 1-2 sentences.]
**[Question without a colon]**
[Answer. 1-2 sentences.]
## CTA
[Final call to action. One line. Urgency without being sleazy.]
Make the copy feel real and specific to the offer. No generic placeholder language.
