consumer-posture-research

name

consumer-posture-research

description

Deep consumer psychology profiling that reveals how individuals occupy, act within, and think about brand worlds—going far beyond demographics to enable behavioral prediction. Use when launching products/services, creating brand strategy/positioning, developing resonant messaging, understanding competitive differentiation, or predicting consumer response to brand decisions. Produces complete Consumer Posture Profiles for strategic clarity.

Consumer Posture Research

Overview

This skill produces Consumer Posture Profiles—deep psychological portraits of the ONE individual who makes a brand world tick. Unlike demographic personas, Consumer Posture reveals:

• Occupation: How they occupy space in your brand world
• Activity: Behaviors that reinforce their identity
• Thought Process: Internal logic driving every choice

The goal: a portrait so specific that the consumer would feel genuinely SEEN if they read it.

Workflow

1. Gather brand context → Understand brand essence, category, signals
2. Research current market → Validate with real-time web search
3. Generate Consumer Posture Profile → Follow framework in references/
4. Extract strategic implications → Content, voice, product, experience
5. Create prediction tests → Validate profile utility

Input Requirements

Before generating a profile, gather:

Input	Description	Required
Brand Name	The brand being profiled	✓
Brand Category	Industry/product category	✓
Brand Essence	2-3 sentences: what it stands for, vibe, world	✓
Consumer Signals	Existing insights, successful customers, intuitions	Optional

Execution Steps

Step 1: Research Phase

Before profiling, conduct current research:

• Search for recent discussions about similar brands/products
• Look for customer reviews, testimonials, community discussions
• Identify behavioral patterns and language used by potential customers
• Note what they're rejecting from alternatives

Tool binding (required). Run validation through the unified research engine — never freehand "web search" or rely on training-data recall:

python3 execution/research.py "<brand/category + consumer signal query>" --depth standard

(Gemini-first → Perplexity → Tavily bedrock floor; honest Research Receipt; $0 on failure.) For exhaustive VOC mining use --depth deep or --depth max, which fans out via .agent/workflows/deep-research-swarm.workflow.js.

Source floor (required). A claim about the consumer (language, behavior, what they reject) may only be called "research-grounded" if it is backed by ≥3 distinct cited sources from the Research Receipt. Claims that fail the floor must be labeled [MODELED] — they are creative inference, not research, and may not be presented as observed consumer reality.

See research-checklist.md for validation criteria.

Step 2: Generate Profile

Follow the complete methodology in consumer-posture-framework.md.

Core principle: Reject demographic framing. Age, income, gender tell you nothing about who this individual IS.

The profile must include:

1. The Individual - Vivid description of ONE person
2. Occupation in Your World - Their role, energy, what makes the brand world tick
3. Activity in Your World - Rituals, routines, identity-reinforcing behaviors
4. Thought Process in Your World - Internal logic, alignments, refusals
5. The Posture Synthesis - How they "sit up" in your brand
6. Strategic Implications - Content, voice, products, experience decisions
7. The Prediction Test - 5 hypothetical brand decisions with predicted responses

Step 3: Output Deliverable

Format: Structured prose, 1500-2000 words Quality Standard: Profile enables confident prediction of consumer behavior in novel situations

See output-templates.md for structure and examples.

Resources

references/

• consumer-posture-framework.md - Complete methodology
• output-templates.md - Deliverable structure
• research-checklist.md - Research validation

assets/example-profiles/

Reference examples of complete Consumer Posture Profiles:

• matte-and-co.md - Premium minimalist homeware
• static-archive.md - Underground streetwear

Creative Latitude

Apply full intuitive judgment. The framework is foundation, but creative intelligence makes the person VIVID and REAL. Go beyond generic descriptors—find:

• Unexpected choices
• Subtle contradictions
• Precise emotional texture of their existence

Where brand essence suggests nuances not stated, explore them. Where signals hint at deeper psychology, pursue it.

Execution Prompts (structure-pure v2)

3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

• [BRAND] Consumer Posture Brief — skills/consumer-posture-research/references/prompts-v2/consumer-posture-brief.md
• [BRAND] Decision Prediction Test — skills/consumer-posture-research/references/prompts-v2/consumer-posture-decision-prediction.md
• [BRAND NAME] CONSUMER POSTURE PROFILE — skills/consumer-posture-research/references/prompts-v2/consumer-posture-profile.md