| name | jeremy-haynes-cold-offer |
| description | Jeremy Haynes' cold-traffic offer mastery — offers composed from the ICP's umbrella narrative (problems/circumstances/desired outcomes), re-composed across audience-temperature stages (in-market → needs-convinced → mass-market), and kept alive by objection-mined dynamic augmentation. Use for offer builds, offer audits, "warm converts but cold doesn't" diagnostics, scaling plateaus, and sales-floor offer enablement. |
Jeremy Haynes — Cold Traffic Offer Mastery
The gap this fills: cold-traffic offer architecture at the mechanism level. "Anything that works for cold audiences has the highest odds of working for warm audiences, whereas vice versa is not true." Where Hormozi optimizes an offer once, Haynes runs the re-composition engine — the offer as a living stack.
Expert: Jeremy Haynes, founder of Megalodon Marketing (same expert as jeremy-haynes-mindset-systems — different domain). Extraction receipts + claims quarantine: references/source-receipts.md. All his revenue figures are self-reported — never present as verified.
Load order: Tier 1 = this file + the workflow. Tier 2 (+genius.md) for any composition or client-facing work — composition without genius.md produces brainstormed ("random shit") stacks.
Workflow Table
Tier 1 — Foundation
| Workflow | Produces | Use when |
|---|
workflows/jh-offer-stack.md (front door) | Offer Stack Blueprint | Building/rebuilding an offer for cold traffic |
workflows/jh-umbrella-narrative.md | Umbrella Narrative Map | ICP narrative needed before composition |
workflows/jh-offer-audit.md | Traceability Audit Report | Existing offer underperforming; "not random" teardown |
workflows/jh-plateau-diagnostic.md | Offer-vs-Funnel Verdict | Growth stalled at scale; leads arriving colder |
Tier 2 — Practitioner
| Workflow | Produces | Use when |
|---|
workflows/jh-objection-mine.md | Objection Mining Report | 10+ sales conversations exist; monthly offer cadence |
workflows/jh-offer-editions.md | Closer's Edition Kit | High-ticket floor needs real-time offer strengthening |
workflows/jh-next-problem.md | Next-Problem Map | Deals dying at the finish line |
workflows/jh-temp-migrate.md | Migration Plan | Confirmed temperature drift; entering colder pools |
Tier 3 — Stacking
| Workflow | Pairs with | Use when |
|---|
workflows/jh-value-crosscheck.md | alex-hormozi | Stack composed; per-component value pressure-test |
workflows/jh-offer-to-copy.md | copy-engine, luke-iha-, dara- | Handing offer architecture to copy/creative |
workflows/jh-avatar-bridge.md | avatar-machine, icp-deep-canvasser, mcraney-deep-canvass | Avatar research exists; skip re-grounding |
workflows/haynes-handshake-geoff-stakeholder.md (/haynes-handshake-geoff-stakeholder) | geoff-woods-ai-thought-partner | Composed offer about to face a real prospect; stress-test via simulated stakeholder panel before first contact |
Stacking Guide
- Standard offer-build sequence:
/avatar-machine (ground) → /jh-avatar-bridge → /jh-offer-stack → /jh-value-crosscheck → /jh-offer-to-copy → /copy-engine.
- Sales-floor pairing:
/jh-objection-mine decides what stops needing handling; jeremy-miner NPQ handles what remains live.
- Positioning layer:
april-dunford / fladlien-offer upstream at the NARRATE step for category/identity decisions.
- Adjacent-frame arbitration: Suby nurture ladder when the offer can't yet clear the cold-stranger test; Sultanic for back-end LTV economics. Crosswalk:
references/lineage-schwartz-crosswalk.md.
- Mindset sibling:
jeremy-haynes-mindset-systems for the operator's internal OS; this skill for their offer. Same voice notes apply.
Quick Reference (the spine)
GROUND → NARRATE → CLASSIFY → COMPOSE → LAYER → INSTRUMENT → AUGMENT → MIGRATE
- Every component names its narrative element or gets cut ("not random").
- In-market vs. needs-convinced = different stacks, same product possible.
- Show rate is offer telemetry: all-stats step-function = alignment event.
- Majority objections → core components; fragments → closer-held editions.
- The deal dies at the NEXT problem — absorb it into the current offer.
- Urgency = quantified cost of inaction, nothing manufactured.
Anti-Patterns (reject on sight)
Brainstormed components · warm-traction as cold evidence · funnel churn over a frozen offer · inflated value-stack anchoring · fake urgency · education front-loaded to scanner-mode prospects · one loud anecdote redesigning the offer · done-for-you sold to the done-for-you-burned.
Execution Prompts (structure-pure v2)
10 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Execution Prompt: In-Market vs. Needs-Convinced Diagnosis —
skills/jeremy-haynes-cold-offer/references/prompts-v2/audience-state-classification.md
- Closer's Edition Kit — [offer] —
skills/jeremy-haynes-cold-offer/references/prompts-v2/closer-editions-kit.md
- Execution Prompt: Offer Stack Composition —
skills/jeremy-haynes-cold-offer/references/prompts-v2/cold-offer-stack-blueprint.md
- Execution Prompt: AI Transcript Sweep to Objection-Component Assignment —
skills/jeremy-haynes-cold-offer/references/prompts-v2/objection-to-component-pipeline.md
- Execution Prompt: Offer Audit & Traceability Analysis —
skills/jeremy-haynes-cold-offer/references/prompts-v2/offer-alignment-teardown.md
- Execution Prompt: Funnel Telemetry Interpretation —
skills/jeremy-haynes-cold-offer/references/prompts-v2/offer-alignment-telemetry.md
- Execution Prompt: Offer → Articulation Brief —
skills/jeremy-haynes-cold-offer/references/prompts-v2/offer-to-articulation-brief.md
- Plateau Differential — [business] —
skills/jeremy-haynes-cold-offer/references/prompts-v2/plateau-differential-verdict.md
- Temperature Migration — [offer]: [stage] → [stage] —
skills/jeremy-haynes-cold-offer/references/prompts-v2/temp-migration-plan.md
- Execution Prompt: Umbrella Narrative Derivation —
skills/jeremy-haynes-cold-offer/references/prompts-v2/umbrella-narrative-map.md
