| name | marisa-murgatroyd-course-design |
| description | Experience product design — Marisa Murgatroyd's (Live Your Message) methodology for courses and programs that get 59% completion vs the 3% industry average. Mission-driven architecture, motivational sequencing, gamified constant wins, behavior-anchored guarantees, and the MVO zero-audience launch system. |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
| source | claude.ai export 2026-07-01 |
Marisa Murgatroyd — Experience Product Design
Marisa Murgatroyd is the founder of Live Your Message, creator of the Experience Formula, and builder of Experiencify (a gamified LMS). Her core thesis: "It's not about the information, it's about the transformation" — courses fail because they are information dumps sequenced by logic instead of experiences sequenced by motivation. Her programs hit 59% completion against a 3-7% industry average, produced ~3,000 testimonials from ~7,000 students, and support $2,497+ price points wrapped in an ironclad, behavior-anchored guarantee.
Use this skill to design a new experience product, re-architect an underperforming course, craft a product mission statement that doubles as the sales headline, or launch a Minimum Viable Offer with zero audience via chatterboxing and the five conversational pivots.
Available Workflows
| # | Workflow | Produces |
|---|
| 01 | 01-architect-experience-product.md | Full experience product architecture: mission, goal states, milestones, gamification loop, accountability stack, guarantee |
| 02 | 02-craft-mission-statement.md | Product mission statement (photographable finish line) + guarantee wrap + countdown container |
| 03 | 03-launch-mvo-from-zero.md | Minimum Viable Offer + chatterboxing plan + five-pivots sales conversation script |
Quick Reference
- The Mission test: the finish line must be so specific you could photograph someone crossing it. "Remove your limiting beliefs" fails; "launch your MVP and make your first sale in 12 weeks" passes.
- Mission Possible template: "Your mission, should you choose to accept it, is [specific, time-bound outcome]" — forces you into the participant's shoes.
- Sequencing rule: order by motivation, not logic (human-focused design, not function-focused). First win must be foolproof, in the first hour.
- The cycle: watch → do → win, escalating — never learn → learn → give up.
- Flow channel: match challenge to skill; too hard = anxiety, too easy = boredom. Start video-game easy.
- Guarantee: anchor it to behavior (use coaching + submit milestones on time), then stand behind the mission with money.
- Completion economics: consumption → completion → results → testimonials → referrals → lifetime value. Completion rate is the business model.
- MVO reframe: the minimum offer is not a discount — it's a premium, high-touch founding-member experience with direct access and co-creation.
- Everything is experiencifiable: even taxes. Macro (whole program) and micro (every training, email, call) get the same formula.
Execution Prompts (structure-pure v2)
3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- [PROGRAM NAME] — Experience Product Architecture —
skills/marisa-murgatroyd-course-design/references/prompts-v2/experience-product-architecture.md
- [OFFER NAME] — Mission Statement —
skills/marisa-murgatroyd-course-design/references/prompts-v2/mission-statement.md
- [MVO NAME] — Zero-Audience Launch Kit —
skills/marisa-murgatroyd-course-design/references/prompts-v2/mvo-zero-audience-launch.md
