convert-sales-page

name	convert-sales-page
slash_command	false
pack	business-conversion
family	page_builder
description	Author long-form direct-response sales pages: section architecture, full body copy, paste-ready HTML/CSS, and Method audit footer. Applies The Donahoe Method top-to-bottom across 16 sections. Use when the user has a product and needs a complete sales page built from a brief - not a teardown of an existing URL. Not for auditing live URLs (use /market landing) or rewriting existing copy (use /convert rewrite). For squeeze/opt-in pages use /convert squeeze.
triggers	["write me a sales page","build me a sales page","long-form sales page","direct response sales page","sales letter","donahoe sales page","convert sales-page","the full sales page","flagship sales page"]
negative_triggers	["audit my sales page","score my landing page","rewrite my sales page","cro review of my page","just a squeeze page","just a vsl"]
tags	["conversion","copy","page","sales-page","donahoe-method","html"]
priority	100
version	1.0.0
author	Wayland Business Pack
license	MIT
metadata	{"wayland":{"related_skills":["convert","convert-four-questions","convert-temperature","convert-open","convert-three-locks","convert-bullets","convert-proof","convert-close","convert-chute","convert-voice","convert-bullshit-filter","convert-audit"]}}
attribution	{"lineage":"The Donahoe Method (Wayland-owned operating system); references Halbert long-form direct mail canon, Schwartz awareness levels, Caples headline formulas, Sugarman slippery slide, Hormozi value-equation framing"}

Convert Sales Page - The Long-Form Direct-Response Sales Page

"Know who you're talking to and where they are. Answer the Four Questions before you write a word. Open through the Side Door with Skin in the Game and your Fingerprint. Build desire, earn trust, give them the excuse to buy. Close from every angle. Then close again." - The Donahoe Method, in one paragraph

This is the flagship of the conversion pack. It applies all eight Donahoe Method frameworks top-to-bottom and emits three things: a structured editorial brief, a paste-ready HTML/CSS reference implementation, and a Method audit footer.

When to Use

Trigger phrases: write me a sales page, build me a sales page, long-form sales page, donahoe sales page, direct response sales page, flagship sales page, /convert sales-page <product>.

Use this when:

• The user has a product, course, service, or offer that needs a complete long-form page (1,500–8,000 words depending on temperature).
• The reader needs to be taken from cold to sold inside a single page.
• Both copy AND a deployable HTML scaffold are needed.

When NOT to Use

• Auditing an existing live page → /market landing <url> (CRO teardown of someone else's page) or /convert audit (Method-scoring an existing draft).
• Rewriting existing copy → /convert rewrite (preserves voice while applying Method).
• Short opt-in page → /convert squeeze.
• Video sales letter script → /convert vsl.
• VSL hosting page → /convert vsl-page.
• Designing the offer itself (value equation, bonuses, pricing) → /funnel offer.
• Sequencing the page in a campaign → /funnel build-campaign or /funnel ladder.

Inputs

Required:

1. Product description - what is being sold? What does it actually do?
2. The one person - name, city, situation, last failure. Donahoe Voice Rule #1: One Person Rule. If the user supplies a segment ("course creators"), ask once for one specific human.
3. - the specific raw pain that's bothering them this morning. Sensory, not abstract.