using-pmm-team

name	using-pmm-team
description	7 product marketing skills + 6 specialist agents for go-to-market strategy, positioning, messaging, competitive intelligence, and launch coordination.
trigger	- Starting go-to-market planning - Need market positioning or messaging - User requests "GTM strategy" or "launch plan" - Competitive analysis required
skip_when	- Pure technical implementation → use dev-team - Product requirements → use pm-team - Financial analysis → use finops-team

Using Ring PMM-Team: Product Marketing Workflow

The ring-pmm-team plugin provides 7 product marketing skills and 6 specialist agents. Use them via Skill tool: "skill-name" or via slash commands.

Remember: Follow the ORCHESTRATOR principle from using-ring. Dispatch PMM specialists to handle marketing strategy; don't attempt marketing analysis without structured process.

PMM Philosophy

Marketing strategy requires systematic research and validation. Every time.

PMM workflow ensures:

• Market is understood (size, segments, trends)
• Competition is mapped (strengths, weaknesses, positioning)
• Positioning is differentiated (why you, why now)
• Messaging resonates (proof points, value props)
• GTM is executable (channels, tactics, timeline)
• Launch is coordinated (checklist, stakeholders, materials)
• Pricing is validated (models, willingness to pay)

Domain Distinction

Plugin	Focus	Outputs
pm-team	Technical pre-dev planning	PRDs, TRDs, API specs, task breakdown
pmm-team	Market strategy	Positioning, messaging, GTM plans, launch coordination

Use pm-team for WHAT to build. Use pmm-team for HOW to market.

Skills Overview

Skill	Purpose	Output
market-analysis	Market sizing, segmentation, trends	market-analysis.md
positioning-development	Differentiation, positioning statement	positioning.md
messaging-creation	Value props, proof points, messaging	messaging-framework.md
gtm-planning	Channels, tactics, timeline	gtm-plan.md
launch-execution	Launch checklist, coordination	launch-plan.md
pricing-strategy	Pricing models, analysis	pricing-strategy.md
competitive-intelligence	Competitive landscape, battlecards	competitive-intel.md

Agents Overview

Agent	Expertise	Use For
market-researcher	Market intelligence, sizing, trends	TAM/SAM/SOM, market segmentation
positioning-strategist	Differentiation, category design	Positioning statements, competitive framing
messaging-specialist	Copywriting, value propositions	Messaging frameworks, proof points
gtm-planner	Channel strategy, launch planning	GTM plans, campaign strategy
launch-coordinator	Launch execution, stakeholder mgmt	Launch checklists, coordination
pricing-analyst	Pricing models, competitive pricing	Pricing strategy, packaging

Recommended Workflow

Full GTM Planning (New Product/Major Launch)

1. Market Analysis        → market-analysis
2. Competitive Intel      → competitive-intelligence
3. Positioning            → positioning-development
4. Messaging              → messaging-creation
5. Pricing                → pricing-strategy
6. GTM Plan               → gtm-planning
7. Launch Coordination    → launch-execution

Planning time: 4-8 hours depending on market complexity

Quick Positioning (Feature Launch/Minor Update)

1. Competitive Intel      → competitive-intelligence
2. Positioning            → positioning-development
3. Messaging              → messaging-creation

Planning time: 1-2 hours

Competitive Response (Urgent)

1. Competitive Intel      → competitive-intelligence
2. Positioning Update     → positioning-development

Planning time: 30-60 minutes

Using PMM Skills

Via Slash Commands

/market-analysis fintech-b2b    # Full market analysis
/gtm-plan new-feature           # GTM planning
/competitive-intel competitor-x  # Competitive analysis

Via Skills (Manual)

Skill tool: "market-analysis"
(Review output)
Skill tool: "positioning-development"
(Review output)

Output Structure

docs/pmm/{product-or-feature}/
├── market-analysis.md       # Market sizing, segments
├── competitive-intel.md     # Competitor landscape
├── positioning.md           # Differentiation, positioning
├── messaging-framework.md   # Value props, proof points
├── pricing-strategy.md      # Pricing models, recommendations
├── gtm-plan.md             # Channels, tactics, timeline
└── launch-plan.md          # Checklist, coordination

Integration with Other Plugins

Plugin	Integration Point
pm-team	PRD → PMM validates market opportunity
dev-team	Feature specs → PMM creates messaging
tw-team	PMM messaging → TW creates docs
finops-team	PMM pricing → FinOps validates margins

Combined with:

• pre-dev-prd-creation – Business requirements inform market analysis
• functional-writer – Turn positioning into documentation
• brainstorm – Explore positioning options

Blocker Criteria

STOP and escalate when:

Blocker Type	Example	Action
Missing Market Data	No TAM estimates available	STOP. Request data or define assumptions.
Conflicting Positioning	Stakeholders disagree on differentiation	STOP. Facilitate alignment discussion.
Undefined ICP	"Everyone is our customer"	STOP. Require specific segment definition.
No Competitive Data	Can't identify competitors	STOP. Market may not exist or be misunderstood.
Pricing Uncertainty	No willingness-to-pay data	STOP. Recommend validation approach.

Anti-Rationalization

See shared-patterns/anti-rationalization.md for universal anti-rationalizations.

PMM-Specific:

Rationalization	Why It's WRONG	Required Action
"Market is obvious"	Assumptions cause positioning failures	Quantify with data
"We know our competitors"	Knowledge gaps cause blind spots	Complete systematic analysis
"Messaging can evolve"	Evolution needs baseline	Create complete framework first

ORCHESTRATOR Principle

• You're the orchestrator – Dispatch PMM skills, don't market manually
• Don't skip research – Research prevents positioning failures
• Don't assume market fit – Validate systematically
• Use agents for specialist work – Dispatch specialists for complex analysis

Good (ORCHESTRATOR):

"I need GTM strategy for the new payment feature. Let me run /market-analysis, then dispatch positioning-strategist to define differentiation."

Bad (OPERATOR):

"I'll write the positioning based on what I think the market wants."