SEO entity optimizer: build brand presence in Google Knowledge Graph, Wikidata, and AI systems for entity recognition, citations, and authority signals. Part of a 20-skill SEO & GEO suite. 实体优化/知识图谱/品牌SEO/谷歌知识面板/品牌权威
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name
entity-optimizer
description
SEO entity optimizer: build brand presence in Google Knowledge Graph, Wikidata, and AI systems for entity recognition, citations, and authority signals. Part of a 20-skill SEO & GEO suite. 实体优化/知识图谱/品牌SEO/谷歌知识面板/品牌权威
version
6.0.0
license
Apache-2.0
compatibility
Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations.
Use when optimizing entity presence for Knowledge Graph, Wikidata, or AI engine disambiguation. Also for brand entity canonicalization.
argument-hint
<entity name or brand>
metadata
{"author":"aaron-he-zhu","version":"6.0.0","geo-relevance":"high","tags":["seo","geo","entity-optimization","knowledge-graph","knowledge-panel","brand-entity","wikidata","entity-disambiguation","实体优化","エンティティ","엔티티","entidad-seo"],"triggers":["optimize entity presence","build knowledge graph","improve knowledge panel","entity audit","establish brand entity","entity disambiguation","Google doesn't know my brand","no knowledge panel","establish my brand","establish my brand as an entity","get a Google knowledge card","no Wikipedia entry","how to get a knowledge panel","how to build brand entity","实体优化","知识图谱","品牌实体","知识面板","品牌词","品牌词优化","品牌搜不到","没有知识面板","Google不认识我的品牌","エンティティ最適化","ナレッジパネル","엔티티 최적화","지식 패널","구글이 내 브랜드 모르는데?","지식 패널 만들려면?","optimización de entidad","panel de conocimiento","otimização de entidade","[Truncated]"]}
Make search engines and AI systems recognize your brand as a distinct entity — so they can cite it. This skill audits, builds, and maintains entity identity across Google Knowledge Graph, Wikidata, and AI engines, turning an invisible brand into one that earns Knowledge Panels, rich results, and AI citations. Use it when Google does not know your brand or when AI systems confuse you with a competitor.
Why entities matter for SEO + GEO:
SEO: Google's Knowledge Graph powers Knowledge Panels, rich results, and entity-based ranking signals. A well-defined entity earns SERP real estate.
GEO: AI systems resolve queries to entities before generating answers. If an AI cannot identify an entity, it cannot cite it — no matter how good the content is.
System role: Canonical Entity Profile. It acts as the source of truth for entity identity, associations, and disambiguation across the library.
When This Must Trigger
Use this when brand or entity identity needs to be established or verified — even if the user doesn't use entity terminology:
User says "Google doesn't know my brand" or "no knowledge panel"
Auto-recommended when memory/entities/candidates.md accumulates 3 or more uncanonized entity candidates from other skills
Establishing a new brand/person/product as a recognized entity
Auditing current entity presence across Knowledge Graph, Wikidata, and AI systems
Improving or correcting a Knowledge Panel
Building entity associations (entity ↔ topic, entity ↔ industry)
Resolving entity disambiguation issues (your entity confused with another)
Strengthening entity signals for AI citation
After launching a new brand, product, or organization
Preparing for a site migration (preserving entity identity)
Running periodic entity health checks
What This Skill Does
Entity Audit: Evaluates current entity presence across search and AI systems
Knowledge Graph Analysis: Checks Google Knowledge Graph, Wikidata, and Wikipedia status
AI Entity Resolution Test: Queries AI systems to see how they identify and describe the entity
Entity Signal Mapping: Identifies all signals that establish entity identity
Gap Analysis: Finds missing or weak entity signals
Entity Building Plan: Creates actionable plan to establish or strengthen entity presence
Disambiguation Strategy: Resolves confusion with similarly-named entities
Quick Start
Start with one of these prompts. Finish with a canonical entity profile and a handoff summary using the repository format in Skill Contract.
Entity Audit
Audit entity presence for [brand/person/organization]
How well do search engines and AI systems recognize [entity name]?
Build Entity Presence
Build entity presence for [new brand] in the [industry] space
Establish [person name] as a recognized expert in [topic]
Fix Entity Issues
My Knowledge Panel shows incorrect information — fix entity signals for [entity]
AI systems confuse [my entity] with [other entity] — help me disambiguate
Skill Contract
Expected output: an entity audit, a canonical entity profile, and a short handoff summary ready for memory/entities/.
Reads: the entity name, primary domain, known profiles, topic associations, and prior brand context from CLAUDE.md and the shared State Model when available.
Writes: a user-facing entity report plus a reusable profile that can be stored under memory/entities/.
Promotes: canonical names, sameAs links, disambiguation notes, and entity gaps to CLAUDE.md, memory/entities/, and memory/open-loops.md.
This skill is the sole writer of canonical entity profiles at memory/entities/<name>.md. Other skills write entity candidates to memory/entities/candidates.md only. When 3+ candidates accumulate, this skill should be recommended.
Next handoff: use the Next Best Skill below once the entity truth is clear.
With ~~knowledge graph + ~~SEO tool + ~~AI monitor + ~~brand monitor connected:
Query Knowledge Graph API for entity status, pull branded search data from ~~SEO tool, test AI citation with ~~AI monitor, track brand mentions with ~~brand monitor.
With manual data only:
Ask the user to provide:
Entity name, type (Person, Organization, Brand, Product, Creative Work, Event)
Primary website / domain
Known existing profiles (Wikipedia, Wikidata, social media, industry directories)
Top 3-5 topics/industries the entity should be associated with
Any known disambiguation issues (other entities with same/similar name)
Without tools, Claude provides entity optimization strategy and recommendations based on information the user provides. The user must run search queries, check Knowledge Panels, and test AI responses to supply the raw data for analysis.
Proceed with the audit using public search results, AI query testing, and SERP analysis. Note which items require tool access for full evaluation.
Instructions
When a user requests entity optimization:
Step 1: Entity Discovery
Establish the entity's current state across all systems.
### Entity Profile**Entity Name**: [name]
**Entity Type**: [Person / Organization / Brand / Product / Creative Work / Event]
**Primary Domain**: [URL]
**Target Topics**: [topic 1, topic 2, topic 3]
#### Current Entity Presence
| Platform | Status | Details |
|----------|--------|---------|
| Google Knowledge Panel | ✅ Present / ❌ Absent / ⚠️ Incorrect | [details] |
| Wikidata | ✅ Listed / ❌ Not listed | [QID if exists] |
| Wikipedia | ✅ Article / ⚠️ Mentioned only / ❌ Absent | [notability assessment] |
| Google Knowledge Graph API | ✅ Entity found / ❌ Not found | [entity ID, types, score] |
| Schema.org on site | ✅ Complete / ⚠️ Partial / ❌ Missing | [Organization/Person/Product schema] |
#### AI Entity Resolution Test**Note**: Claude cannot directly query other AI systems or perform real-time web searches without tool access. When running without ~~AI monitor or ~~knowledge graph tools, ask the user to run these test queries and report the results, or use the user-provided information to assess entity presence.
Test how AI systems identify this entity by querying:
- "What is [entity name]?"
- "Who founded [entity name]?" (for organizations)
- "What does [entity name] do?"
- "[entity name] vs [competitor]"
| AI System | Recognizes Entity? | Description Accuracy | Cites Entity's Content? |
|-----------|-------------------|---------------------|------------------------|
| ChatGPT | ✅ / ⚠️ / ❌ | [accuracy notes] | [yes/no/partially] |
| Claude | ✅ / ⚠️ / ❌ | [accuracy notes] | [yes/no/partially] |
| Perplexity | ✅ / ⚠️ / ❌ | [accuracy notes] | [yes/no/partially] |
| Google AI Overview | ✅ / ⚠️ / ❌ | [accuracy notes] | [yes/no/partially] |
Step 2: Entity Signal Audit
Evaluate entity signals across 6 categories. For the detailed 47-signal checklist with verification methods, see references/entity-signal-checklist.md.
Evaluate each signal as Pass / Fail / Partial with a specific action for each gap. The 6 categories are:
Reference: Use the audit template in references/entity-signal-checklist.md for the full 47-signal checklist with verification methods for each category.
Step 3: Report & Action Plan
## Entity Optimization Report### Overview-**Entity**: [name]
-**Entity Type**: [type]
-**Audit Date**: [date]
### Signal Category Summary
| Category | Status | Key Findings |
|----------|--------|-------------|
| Structured Data | ✅ Strong / ⚠️ Gaps / ❌ Missing | [key findings] |
| Knowledge Base | ✅ Strong / ⚠️ Gaps / ❌ Missing | [key findings] |
| Consistency (NAP+E) | ✅ Strong / ⚠️ Gaps / ❌ Missing | [key findings] |
| Content-Based | ✅ Strong / ⚠️ Gaps / ❌ Missing | [key findings] |
| Third-Party | ✅ Strong / ⚠️ Gaps / ❌ Missing | [key findings] |
| AI-Specific | ✅ Strong / ⚠️ Gaps / ❌ Missing | [key findings] |
### Critical Issues
[List any issues that severely impact entity recognition — disambiguation problems, incorrect Knowledge Panel, missing from Knowledge Graph entirely]
### Top 5 Priority Actions
Sorted by: impact on entity recognition × effort required
1.**[Signal]** — [specific action]
- Impact: [High/Medium] | Effort: [Low/Medium/High]
- Why: [explanation of how this improves entity recognition]
2.**[Signal]** — [specific action]
- Impact: [High/Medium] | Effort: [Low/Medium/High]
- Why: [explanation]
3–5. [Same format]
### Entity Building Roadmap#### Week 1-2: Foundation (Structured Data + Consistency)- [ ] Implement/fix Organization or Person schema with full properties
- [ ] Add sameAs links to all authoritative profiles
- [ ] Audit and fix NAP+E consistency across all platforms
- [ ] Ensure About page is entity-rich and well-structured
#### Month 1: Knowledge Bases- [ ] Create or update Wikidata entry with complete properties
- [ ] Ensure CrunchBase / industry directory profiles are complete
- [ ] Build Wikipedia notability (or plan path to notability)
- [ ] Submit to relevant authoritative directories
#### Month 2-3: Authority Building- [ ] Secure mentions on authoritative industry sites
- [ ] Build co-citation signals with established entities
- [ ] Create topical content clusters that reinforce entity-topic associations
- [ ] Pursue PR opportunities that generate entity mentions
#### Ongoing: AI-Specific Optimization- [ ] Test AI entity resolution quarterly
- [ ] Update factual claims to remain current and verifiable
- [ ] Monitor AI systems for incorrect entity information
- [ ] Ensure new content reinforces entity identity signals
### Cross-Reference-**CORE-EEAT relevance**: Items A07 (Knowledge Graph Presence) and A08 (Entity Consistency) directly overlap — entity optimization strengthens Authority dimension
-**CITE relevance**: CITE I01-I10 (Identity dimension) measures entity signals at domain level — entity optimization feeds these scores
- For content-level audit: `content-quality-auditor`- For domain-level audit: `domain-authority-auditor`
Save Results
After delivering findings to the user, ask:
"Save these results for future sessions?"
If yes, write a dated summary to the appropriate memory/ path using filename YYYY-MM-DD-<topic>.md containing:
One-line verdict or headline finding
Top 3-5 actionable items
Open loops or blockers
Source data references
If any veto-level issue was found (CORE-EEAT T04, C01, R10 or CITE T03, T05, T09), also append a one-liner to memory/hot-cache.md without asking.
Validation Checkpoints
Input Validation
Entity name and type identified
Primary domain/website confirmed
Target topics/industries specified
Disambiguation context provided (if entity name is common)
Output Validation
All 6 signal categories evaluated
AI entity resolution tested with at least 3 queries
Knowledge Panel status checked
Wikidata/Wikipedia status verified
Schema.org markup on primary site audited
Every recommendation is specific and actionable
Roadmap includes concrete steps with timeframes
Cross-reference with CORE-EEAT A07/A08 and CITE I01-I10 noted
Example
Reference: See references/example-audit-report.md for a complete example entity audit report for a B2B SaaS company (CloudMetrics), including AI entity resolution test results, entity health summary, top 3 priority actions, and CORE-EEAT/CITE cross-references.
Tips for Success
Start with Wikidata — It's the single most influential editable knowledge base; a complete Wikidata entry with references often triggers Knowledge Panel creation within weeks
sameAs is your most powerful Schema.org property — It directly tells search engines "I am this entity in the Knowledge Graph"; always include Wikidata URL first
Test AI recognition before and after — Query ChatGPT, Claude, Perplexity, and Google AI Overview before optimizing, then again after; this is the most direct GEO metric
Entity signals compound — Unlike content SEO, entity signals from different sources reinforce each other; 5 weak signals together are stronger than 1 strong signal alone
Consistency beats completeness — A consistent entity name and description across 10 platforms beats a perfect profile on just 2
Don't neglect disambiguation — If your entity name is shared with anything else, disambiguation is the first priority; all other signals are wasted if they're attributed to the wrong entity
Pair with CITE I-dimension for domain context — Entity audit tells you how well the entity is recognized; CITE Identity (I01-I10) tells you how well the domain represents that entity; use both together
Reference: See references/knowledge-panel-wikidata-guide.md for Knowledge Panel claiming/editing, common issues and fixes, Wikidata entry creation, key properties by entity type, and AI entity resolution optimization.
