Audit a company's website from a buyer's perspective — positioning, funnel, proof, and differentiation. Use when user says 'audit this site', 'review my website', 'marketing audit', 'homepage critique', 'site teardown', 'why isn't my site converting', 'what does my site say about us', or 'what does a visitor see in 5 seconds'. For technical SEO and rankings, use seo-audit instead. For producing new positioning from scratch, use messaging instead.
Build a brand-customized single-file design system from a working HTML template. Interviews the user for brand name, palette, typography, and voice; produces a self-contained design-system.html the user can share with their team. Use when the user says 'build my design system', 'design system template', 'brand my design system', 'design tokens', 'design guide for my brand', or asks for help producing a single-source-of-truth design artifact.
Account-based planning with stakeholder mapping, persona matching, and coordinated outreach strategy. Use when the user says 'plan for [company]', 'account plan', 'stakeholder map', 'ABM strategy', 'target account plan', or mentions building a coordinated play for a specific named company.
Build an honest competitive battlecard for a specific competitor. Use when the user says 'battlecard for [competitor]', 'competitive battlecard', 'how do we beat [competitor]', 'compete against [competitor]', or needs a sales-ready competitive enablement doc. Honest about where the competitor wins, not just where we do.
Structured multi-frame ideation for campaigns, growth experiments, content, positioning, or any creative GTM problem. Use when the user says 'brainstorm', 'help me think through', 'I need ideas for', 'creative ideas', 'growth experiments', or wants a structured ideation pass rather than a single answer.
Generate user-facing changelogs and release notes from inputs like git logs, ticket lists, or session notes. Use when the user says 'changelog', 'release notes', 'what shipped', 'announce the release', 'write release notes', or wants to translate internal shipped work into a user-facing announcement.
Write B2B cold emails and follow-up sequences that get replies. Use when the user says 'write a cold email', 'cold outreach', 'prospecting email', 'SDR email', 'follow-up sequence', or needs to write outbound prospecting to a specific target. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.
Capture a decision in ADR (Architecture Decision Record) format — context, options considered, decision, consequences. Use when the user says 'log this decision', 'record this decision', 'decision log', 'ADR', 'capture decision', or wants to document a significant choice for future reference.