claude-ads

Continuous coach. Reads the most recent <platform>-audit-results.json files (cwd + ~/.claude-ads/history/), ranks Quick Wins and Critical Issues by impact × ease using the user's saved spend mix, surfaces the top 3 next actions, and optionally walks the user through fixing the #1 right now. Detects regressions vs the previous audit (score drops, new failures) and flags them as Priority 0. Use when user says next, what should I do, recommend, fix, suggest, what's next, qué sigue, recomienda, próximo paso.

Free-first paid advertising audit and optimization skill, focused on the 3 platforms where 95% of advertiser spend lives: Meta, Google, TikTok. Guided onboarding (/ads start) saves context once and step-by-step OAuth walkthroughs; continuous coach (/ads next) ranks Quick Wins after each audit. ~158 weighted checks with scoring, parallel agents, industry templates, and AI creative generation.

Guided first-run wizard. Walks the user from cold install to a working audit pipeline: business-context capture, per-platform connection choice (MCP / direct API / manual) with step-by-step OAuth verification, optional Zernio + Meta Developers account walkthroughs, profile persistence to ~/.claude-ads/profile.json. Re-runnable to edit settings (`/ads start edit`), reset (`/ads start reset`), or check status (`/ads start status`). Use when user says start, setup, init, onboard, first time, get started, walkthrough, connect my accounts, conectar mis cuentas, empezar.

Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says audit, full ad check, analyze my ads, account health check, or PPC audit.

Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says budget allocation, bidding strategy, ad spend, ROAS target, media budget, or scaling.

Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says competitor ads, ad spy, competitive analysis, competitor PPC, or ad intelligence.

Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says creative audit, ad creative, creative fatigue, ad copy, ad design, or creative review.

AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad images, generate campaign images, make the images, generate from brief.

Google Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 80 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says Google Ads, Google PPC, search ads, PMax, Performance Max, or Google campaign.

Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says landing page, post-click experience, landing page audit, conversion rate, or landing page optimization.

PPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user says PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impression share, LTV CAC, or MER.

Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 50 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says Meta Ads, Facebook Ads, Instagram Ads, Advantage+, or Meta campaign.

Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says ad plan, ad strategy, campaign planning, media plan, PPC strategy, or advertising plan.

Publish generated ad creatives to 14+ social networks via the Zernio API. Optional paid layer that closes the loop after /ads generate or /ads photoshoot. Use when user says publish, schedule, post, ship, Zernio, distribute, send to socials, push to Instagram/Facebook/LinkedIn/TikTok/Twitter, or auto-publish.

A/B test design and experiment planning for paid advertising. Structured hypothesis framework, statistical significance calculator, test duration estimator, sample size calculator, and platform-specific experiment setup guides (Meta Experiments, Google Experiments, LinkedIn A/B). Use when user says A/B test, split test, experiment design, test hypothesis, statistical significance, sample size, or test duration.

TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 28 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says TikTok Ads, TikTok marketing, TikTok Shop, Spark Ads, Smart+, or TikTok campaign.

Refresh per-platform references (meta, google, tiktok) with the last 30 days of platform changes — features, deprecations, policy updates. COSTLY; gates on confirmation.

Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers on: create campaign, campaign brief, ad concepts, write ad copy, campaign strategy, ad messaging, creative brief, generate concepts.

Brand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: brand DNA, brand profile, extract brand, brand identity, brand colors, what is the brand voice, analyze brand, brand style guide.

Product photography enhancement for ad creatives using banana-claude image generation. Takes a product image and generates 5 professional photography styles for ad use: Studio, Floating, Ingredient, In Use, and Lifestyle. Requires banana-claude (v1.4.1+) with nanobanana-mcp. Triggers on: product photo, product photography, photoshoot, enhance product image, product shoot, product photos for ads, generate product photos, studio shot, lifestyle photo.