mkt-desire-hook-for-video

name

mkt-desire-hook-for-video

description

Write desire-based hooks that convert views into leads and sales. Use when users need hooks for short-form content (TikTok, Reels, Shorts, YouTube), sales-focused videos, content that drives leads/conversions, or any video script that needs a strong opening. Input can be a topic, product, niche, or target audience. Output is multiple hook variations using 5 proven templates with psychology-backed framing.

Desire-Based Hook Writer

Write hooks that turn views into leads and sales using desire-based framing — the highest-converting hook format across millions of tracked videos.

Core Psychology

Desire-based hooks work by combining two elements in the first 1-2 lines:

1. Dream Outcome — The result the viewer wants (NOT the problem they have)
2. Relatable Character — Someone the viewer sees themselves in, with NO unfair advantages or conditions

Why this converts: Potential buyers have unsolved problems. When they hear a dream outcome from a relatable person, their subconscious locks on. If the character feels achievable (no crazy conditions), they're hooked 100% and want the method.

Key insight: Painting the dream outcome hooks MORE than stating the problem directly. It's one step removed — the viewer completes the puzzle in their mind and imagines what it would be like.

Workflow

Step 1: Gather Information

Ask for missing info:

1. Niche/product — What are you selling or promoting?
2. Target audience — Who is the viewer? What's their pain?
3. Dream outcome — What result does the audience want most?
4. Method/solution — What's the simple approach? (Must feel easy/accessible)
5. Platform — TikTok, Reels, Shorts, YouTube?

Step 2: Select Templates

Choose from 5 templates based on the creator's situation. See references/templates.md for all templates with examples.

Template	Character	Direction	Best For
About Me	Creator	Looking back	Personal results, case studies
If I	Creator	Looking forward	Hypothetical replays, strategy content
To You	Viewer	Statement	Universal tips, broad audience
Can You	Viewer	Question	Challenge format, engagement bait
He/She Just Did	Third party	Case study	External proof, storytelling

Step 3: Write Hooks

For each hook, apply these rules:

• Line 1-2 only — Hook must land in the first 1-2 sentences
• Dream outcome first — Lead with what they WANT, not what they lack
• Constraint-free method — Make the solution feel easy: "one simple trick", "just three steps", "without doing anything crazy"
• Relatable character — Creator should seem normal, not intimidating. Third parties should feel like "someone like me"
• No conditions — Avoid price tags, special access, rare circumstances in the hook

Step 4: Output Format

For each hook, provide:

### [Template Name] — [Vietnamese/English]

**Hook:**
> [1-2 sentence hook]

**Dream Outcome:** [What desire it triggers]
**Character Framing:** [Why the character feels relatable]
**Constraint-Free Signal:** [What makes it feel achievable]

Mandatory Rules

• Write 3-5 hook variations using different templates
• Each hook must contain BOTH dream outcome AND relatable character
• NEVER state the problem directly — always paint the desired result
• NEVER include conditions, high prices, or special circumstances in the hook
• Method must feel simple: "one thing", "three steps", "without doing anything crazy"
• If writing in Vietnamese, use conversational tone ("tui", "mình", natural speech)

Pre-Completion Checklist

• Dream outcome clearly painted (not the problem)?
• Character is relatable with no unfair advantages?
• Method feels constraint-free and achievable?
• Hook lands in 1-2 sentences?
• Multiple template variations provided?
• Language matches platform (casual, natural)?