| name | social-media-footprint |
| description | Map publicly visible social media presence for a person or organisation across platforms. Public content only — no access to locked, private, or friends-gated content. Writes a conforming report (per report-conventions) to <engagement_dir>/social-media-footprint/<subject-slug>.md. |
| argument-hint | <person or organisation name> [engagement_dir] |
| user-invocable | true |
| allowed-tools | WebSearch, WebFetch, Read, Write, Bash |
Map the public social media footprint of the named subject and write the findings to a deterministic file path.
[!IMPORTANT]
For people (not organisations): this skill requires the investigator agent's full authorisation gate before invocation. The gate stays in the session record — it is not embedded in the report file.
Step 0: Resolve arguments
Parse $ARGUMENTS as <subject name> [engagement_dir]. Trailing path-shaped token is the engagement directory; otherwise default to pwd. Resolve to an absolute path.
Decide whether the subject is a person or an organisation — affects the slug, the category in frontmatter, and whether the gate applies.
Step 1: Compute the output path
Subject slug:
| Subject type | Slug |
|---|
| Person | <lastname>-<firstname>, kebab-case, lowercase, ASCII |
| Organisation | full name, kebab-case, lowercase, ASCII, no legal-suffix punctuation |
Examples:
Michael Graves → graves-michaelAcme Corp Pty Ltd → acme-corp-pty-ltd
Output path: $ENG/social-media-footprint/<slug>.md
If a file already exists at that path, ask before overwriting.
Step 2: Stage the report from the template
mkdir -p "$ENG/social-media-footprint"
cp "${CLAUDE_PLUGIN_ROOT}/templates/social-media-footprint.md" "$ENG/social-media-footprint/<slug>.md"
Replace placeholders in frontmatter:
| Placeholder | Replace with |
|---|
{SUBJECT} | The subject name |
{SUBTITLE} | Engagement directory basename, title-cased; drop the line if no useful inference |
{DATE} | Today's ISO date |
If the subject is an organisation, also change category: People in the frontmatter to category: OSINT to reflect organisational scope.
Step 3: Investigation
Platform search
Search for the subject on each platform. For organisations, look for official accounts. For individuals, look for public profiles.
| Platform | Search method |
|---|
| LinkedIn | Name search; for organisations, company page search |
| Twitter/X | twitter.com/search?q=[name] or name search |
| Facebook | Name/page search — public content only |
| Instagram | Username search — public accounts only |
| TikTok | Username search |
| YouTube | Channel search |
| GitHub | Username or organisation search |
| Reddit | Username search (for individuals who post publicly under their name) |
Record per account: URL, handle, follower or subscriber count, account creation date if visible, posting cadence (active / occasional / dormant).
Username patterns
Once a username is found on one platform, search the same username across others.
Tools: Namechk (public availability search), manual search on major platforms.
Consistent usernames across platforms are a strong identity signal. Inconsistent ones may indicate separate accounts for different contexts (professional vs personal).
Content assessment
For each active account, review public posts to establish:
- Primary topics and themes
- Tone and audience (professional, community, personal expression)
- Posting frequency and recency
- Notable public statements or positions
- Engagement patterns (comments, shares, replies from others)
Public content only. Do not attempt to view locked, private, or friends-gated content by any means.
Organisational accounts (organisations only)
For organisation investigations, map:
- Official verified accounts vs unofficial fan/community pages
- Employee accounts that post about work publicly
- Executive accounts (often the most informative signal of direction and culture)
- Product-specific sub-accounts
Raise human-required steps explicitly
Some footprint signal sits behind a paid tool or an authenticated session — Brandwatch / Sprinklr / Hootsuite Insights for content-volume analysis, deeper LinkedIn search behind a Sales Navigator account, Facebook visibility expanded via mutual connections, niche or invite-only platforms (private Discords, gated forums). Silently skipping these is the bug to avoid. If a reasonable lookup is in scope per the gate but can't run from this session, raise it under ## Pending follow-up → Human-required steps. Name the source, the access path, the rough cost, and what it would resolve. The assessor decides whether to spend.
If another investigator skill would resolve a gap (/investigator:people-lookup for the off-platform professional view, /investigator:identity-verification to confirm a profile genuinely belongs to the named subject, /investigator:entity-footprint for organisational scope), name it under ## Pending follow-up → Skill-required steps with a one-line rationale.
If a source failed mid-investigation (timeout, rate limit, transient error), log it under ## Pending follow-up → Re-fetches with the URL and what it was meant to confirm.
Step 4: Finalise the report
- Every template section heading must remain in the report, even if empty. Use "None found / not on this platform" rather than removing sections.
- The three sub-sections under
## Pending follow-up (Human-required steps, Skill-required steps, Re-fetches) also stay. Write "None." under any that are empty.
- Replace placeholder source rows with actual sources, tagged with tier per source-quality and access dates.
- Set
status: Final once complete.
- Optionally set
confidence: 0-4.
Rules
- Public content only. No access to locked, private, or friends-gated content — this is a hard limit with no exceptions.
- Don't screen-scrape, don't attempt to infer private content, don't attempt to bypass platform access controls.
- For individuals: scope to public professional presence unless the gate record explicitly expands to personal accounts.
- Content assessment produces observations, not character conclusions. "Posts frequently about [topic]" is an observation. "This person is [character judgement]" is not your call.
- A well-curated, private social presence is a finding. It means the subject is intentional about their public footprint.
- One file per invocation.
Output
A single line: the absolute path to the written report.
