ads-readiness-assessment

name	ads-readiness-assessment
description	Entry point for all users. Comprehensive site diagnostic that identifies all compliance gaps across Content, Technical, UX, Policy, and Trust pillars. Generates prioritized action plan.

Google Ads Readiness Assessment

Conduct a comprehensive diagnostic of your website's readiness for Google AdSense approval. Produces a prioritized list of issues and guides you to appropriate remediation skills.

Quick Start

Input: Website URL or local project path Output: Interactive diagnostic report + prioritized issue list + recommended next steps Time: 15-30 minutes for full assessment

Scoring Mode Contract

This skill is responsible for choosing and declaring the audit scope before results are aggregated.

• Supported score modes: Core 79, Core 79 + Profile, Full 105
• Default mode: Core 79 + Profile for one clearly identified primary site type
• Escalate to Full 105 when the site spans multiple business models or the brief explicitly requires full-scope review
• If only a quick internal triage is requested, Core 79 is acceptable as long as the report says so explicitly

Every output from this skill should declare:

• score_mode
• primary_site_type
• selected_profile_items
• triggered_extension_items
• evaluated_item_count

Workflow

Step 1: Provide Site Information

Answer initial questions about your site:

• Website URL or local project path
• Primary site type (blog, tool, affiliate, news, e-commerce, forum/community)
• Primary industry/niche
• Content language and target markets
• Current status (planning, pre-submission, rejected, active)

Step 2: Run Comprehensive Audit

Automatically or semi-automatically assess 5 key dimensions:

1. Content Integrity (via content-audit) - Is your content original, substantial, and well-structured?
2. Technical Health (via technical-audit) - Is your infrastructure sound and performant?
3. User Experience (via ux-compliance-audit) - Is your site accessible and user-friendly?
4. Policy Compliance (via policy-risk-scanner) - Are you avoiding prohibited content and practices?
5. Trust & Credibility (via trust assessment) - Do users trust your site?

Step 3: Review Diagnostic Report

Receive a detailed report showing:

• Overall readiness score (0-100)
• Per-pillar scores and breakdown
• Critical issues (must fix before submission)
• High-priority issues (fix before submission if possible)
• Medium/Low issues (improve post-approval)
• Estimated time to address each category

Step 4: Choose Your Path

Based on your diagnostic results:

• All Green: Use resubmission-readiness-check and submit
• Some Issues: Follow improvement guides for each pillar
• Critical Issues: Prioritize critical fixes before proceeding
• Recently Rejected: Go to rejection-root-cause-analysis

Checklist

1. ✓ Input site information (URL or path)
2. ✓ Content audit analysis
3. ✓ Technical audit analysis
4. ✓ UX compliance check
5. ✓ Policy risk scan
6. ✓ Trust assessment
7. ✓ Generate diagnostic report
8. ✓ Provide remediation recommendations
9. ✓ Export results (JSON + Markdown)
10. ✓ User reviews report and selects next skill

Process Flow

digraph assessment {
    "Provide Site Info" [shape=box];
    "Content Audit" [shape=box];
    "Technical Audit" [shape=box];
    "UX Audit" [shape=box];
    "Policy Scan" [shape=box];
    "Trust Assessment" [shape=box];
    "Generate Report" [shape=box];
    "Review Results" [shape=diamond];
    "Critical Issues?" [shape=diamond];
    "All Green?" [shape=diamond];
    "Route to Skills" [shape=doublecircle];

    "Provide Site Info" -> "Content Audit";
    "Content Audit" -> "Technical Audit";
    "Technical Audit" -> "UX Audit";
    "UX Audit" -> "Policy Scan";
    "Policy Scan" -> "Trust Assessment";
    "Trust Assessment" -> "Generate Report";
    "Generate Report" -> "Review Results";
    "Review Results" -> "Critical Issues?";
    "Critical Issues?" -> "Route to Skills" [label="yes, prioritize"];
    "Critical Issues?" -> "All Green?" [label="no"];
    "All Green?" -> "Route to Skills" [label="yes, submit"];
    "All Green?" -> "Route to Skills" [label="no, improve"];
}

Diagnostic Dimensions

Content Integrity (CI)

Questions addressed: Is content original, substantial, valuable, and properly structured?

Output includes:

• Content volume analysis (words per page distribution)
• Originality assessment (duplication detection)
• Content depth and usefulness evaluation
• Metadata quality (titles, descriptions)
• Heading structure validation
• Freshness assessment

Related skills for improvement: content-improvement-blueprint

Technical Health (TH)

Questions addressed: Is infrastructure sound, performant, and secure?

Output includes:

• SSL/HTTPS validation
• Performance metrics (LCP, CLS, FID)
• Mobile responsiveness check
• Core Web Vitals assessment
• XML sitemap and robots.txt verification
• Broken link detection
• Third-party script analysis
• CDN and compression status

Related skills for improvement: technical-remediation-guide

User Experience (UX)

Questions addressed: Is the site accessible, navigable, and ad-friendly?

Output includes:

• Navigation structure evaluation
• Content-to-ad ratio analysis
• Intrusive element detection (popups, interstitials)
• Typography and readability check
• Accessibility compliance (WCAG)
• Mobile UX assessment
• Link functionality validation
• Color contrast verification

Related skills for improvement: ux-optimization-roadmap

Policy Compliance (PC)

Questions addressed: Are you avoiding prohibited content and protecting user data?

Output includes:

• Content category risk assessment (adult, gambling, illegal, etc.)
• Deceptive practice detection
• Malware/unwanted software check
• Animal abuse content scan
• Affiliate disclosure verification
• Data protection policy check
• Ad code placement validation
• Regulated content handling (tobacco, gambling, alcohol)

Related skills for improvement: policy-remediation-plan

Trust & Disclosure (TD)

Questions addressed: Is your site transparent, credible, and properly disclosing relationships?

Output includes:

• About page quality assessment
• Author/creator credibility evaluation
• Contact information availability
• Privacy policy completeness
• WHOIS and domain trust indicators
• SSL certificate status and age
• User review presence and authenticity
• Author expertise signals

Related skills for improvement: trust-credibility-strategy

Output Formats

JSON Report

Structured data suitable for programmatic processing:

{
  "assessment_date": "2026-05-03T10:30:00Z",
  "site_url": "https://example.com",
  "score_mode": "Core 79 + Profile",
  "primary_site_type": "blog",
  "selected_profile_items": ["CI15", "CI17", "CI18"],
  "triggered_extension_items": ["UX18"],
  "evaluated_item_count": 83,
  "overall_score": 72,
  "pillars": {
    "content_integrity": {
      "score": 85,
      "status": "good",
      "critical_issues": [],
      "high_issues": [],
      "medium_issues": [...]
    },
    ...
  },
  "next_steps": [...]
}

Markdown Report

Human-readable diagnostic summary with:

• Executive summary (5-point overview)
• Declared score mode and why it was chosen
• Per-pillar breakdown with examples
• Prioritized issue list
• Time estimates for fixes
• Recommended skill sequence

Interactive Survey

Step-by-step questionnaire covering:

• Site fundamentals
• Content strategy
• Technical setup
• UX considerations
• Policy compliance concerns

Integration with Other Skills

This skill acts as orchestrator and entry point:

[ads-readiness-assessment] coordinates with:
├─→ [content-audit]
├─→ [technical-audit]
├─→ [ux-compliance-audit]
├─→ [policy-risk-scanner]
├─→ [affiliate-link-compliance]
├─→ [copyright-ip-check]
└─→ [seo-spam-detection]

Then routes user to appropriate improvement skills:
├─→ [content-improvement-blueprint]
├─→ [technical-remediation-guide]
├─→ [ux-optimization-roadmap]
├─→ [policy-remediation-plan]
└─→ [trust-credibility-strategy]

Final verification before submission:
└─→ [resubmission-readiness-check]

Supported Check Modes

URL Mode

Input a live website URL:

• Automatic crawling and analysis
• Real-time performance testing
• Live SSL verification
• Actual mobile responsiveness check

Source Mode

Analyze a local project directory:

• Parse HTML/CSS/JS source files
• Analyze content directly from files
• Check configuration files
• Review metadata and schema markup

Manual Mode

Interactive guided assessment:

• Answer questions about your site
• Manual verification for subjective criteria
• Photo/screenshot uploads for visual review
• Step-by-step walkthrough

Check Completion

When assessment is complete:

1. Review Summary: Scan the overall score and per-pillar breakdown
2. Identify Blockers: Note critical issues that prevent submission
3. Prioritize Work: See recommended issue fix order
4. Select Remediation: Click through to specific improvement skills
5. Track Progress: Export results for team coordination

Common Patterns

All Green Status

Your site passes all criteria → Go directly to resubmission-readiness-check for final verification

Single Pillar Issues

Only one area needs work → Focus improvements in that single skill

Multiple Areas Needed

Several pillars have issues → Use provided priority ranking to sequence work

Already Rejected

Use output as input to rejection-root-cause-analysis to map Google's feedback to specific issues

Tips

• First Assessment: Don't try to fix everything at once; focus on critical issues first
• Time Estimate: Factor in 1-2 weeks minimum for comprehensive improvements
• Team Coordination: Export results to share with your team
• Track Changes: Run assessment again after major improvements to see progress
• Ask Questions: If you don't understand a finding, each issue links to detailed explanation

---

Next Skills:

• Issues found? → Use improvement guides: content-improvement-blueprint, technical-remediation-guide, etc.
• Want verification? → resubmission-readiness-check
• Recently rejected? → rejection-root-cause-analysis
• Already approved? → active-compliance-monitor