| name | lead-qualification |
| description | Lead qualification skill using BANT, MEDDIC, GPCT frameworks to qualify prospects and determine sales readiness. Use when: qualifying new leads, scoring prospects, determining fit, prioritizing outreach. Include: BANT, MEDDIC, qualification criteria, budget, authority, need, timeline. Works with: Claude Code, OpenCode, Cursor, OpenClaw, Hermes, Codex, Aider, Any SKILL.md agent.
|
| version | 1.0.0 |
| author | Business Brain |
| license | MIT |
| tags | ["sales","leads","qualification","bant","meddic"] |
| agents | ["universal"] |
Lead Qualification Skill
Qualify prospects using proven frameworks to determine sales readiness.
Qualification Frameworks
BANT (Budget, Authority, Need, Timeline)
| Element | Question | Score |
|---|
| Budget | Do they have budget? Can they afford? | 0-25 |
| Authority | Can they make decision? | 0-25 |
| Need | Do they need solution? | 0-25 |
| Timeline | When do they buy? | 0-25 |
Score: >80 = Qualified, 60-80 = Warm, <60 = Cold
MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion)
| Element | Description |
|---|
| Metrics | What KPIs define success? |
| Economic Buyer | Who pays? Budget owner? |
| Decision Criteria | How is decision made? |
| Decision Process | What's the process? |
| Identify Pain | What's the problem? |
| Champion | Internal advocate? |
GPCT (Goals, Plans, Challenges, Timeline)
| Element | Description |
|---|
| Goals | What are they trying to achieve? |
| Plans | What are their plans? |
| Challenges | What's blocking them? |
| Timeline | When do they act? |
Lead Scoring
ICP (Ideal Customer Profile)
Firmographic Score:
- Company Size: [1-10]
- Industry: [1-10]
- Revenue: [1-10]
- Growth Rate: [1-10]
Behavioral Score:
- Email Engagement: [1-10]
- Website Visits: [1-10]
- Content Downloads: [1-10]
- Event Attendance: [1-10]
Total Score: /100
Qualification Process
Step 1: Discovery Call
Questions to ask:
1. What's driving this initiative?
2. What's the timeline?
3. Who else is involved?
4. What's budget range?
5. What's the decision process?
Step 2: Score
Score each dimension:
- Budget Fit: [1-10]
- Need Severity: [1-10]
- Timeline Urgency: [1-10]
- Decision Access: [1-10]
Total: /40
Step 3: Recommendation
- Score >35: Hot - Priority outreach
- Score 25-35: Warm - Nurture
- Score <25: Cold - Monitor
Lead Scorecard Template
## Lead Scorecard: [Company]
### Firmographics
- Size: [Small/Med/Enterprise]
- Industry: [Industry]
- Revenue: $[Revenue]
- Location: [Location]
### Score
| Criteria | Score | Notes |
|----------|-------|-------|
| Budget | /10 | |
| Authority | /10 | |
| Need | /10 | |
| Timeline | /10 | |
| Fit | /10 | |
**TOTAL: /50**
### Qualification Status
- [ ] Budget confirmed
- [ ] Decision maker identified
- [ ] Pain points documented
- [ ] Timeline verified
### Next Actions
1. [Action]
2. [Action]
3. [Action]
Usage Examples
User: "Qualify this lead - Series B fintech, 100 employees"
Agent: Discover → Score → Recommend
User: "Which leads should we prioritize?"
Agent: Score all leads → Rank by score → Recommend top 5
Compatible Agents
All SKILL.md compatible agents ✅
