| name | continuous-improvement-loop |
| description | Run Part 12 of the engagement methodology — the continuous improvement loop that aggregates quarterly-review, customer-feedback, competitive, and operating signals into a Quarterly Product & Offering Improvement Brief for business leadership, plus fast 1-3 page ad-hoc briefs when a significant signal lands mid-quarter. Triggers on "/digital-marketing-pro:continuous-improvement-loop", "run part 12", "produce the quarterly improvement brief", "aggregate this quarter's signals", "we need a fast read on this competitor move". Flags v2.x update-back triggers but never auto-executes them. Reads monthly reports, signals.jsonl, /digital-marketing-pro:competitor-monitor outputs, and the Living Project Instruction File. |
| user-invocable | true |
| triggers | ["run the continuous improvement loop","run part 12","aggregate market and operating signals","feed back into product offering decisions","quarterly business review feed-back","product offering improvement recommendations"] |
| allowed-tools | Read Write Edit Bash Glob Grep |
| engagement-part | 12 |
| view-preference | both |
/digital-marketing-pro:continuous-improvement-loop — Part 12 Continuous Loop
Part 12 is the continuous improvement loop that runs alongside live operations from go-live onwards. It aggregates market signals and operating signals into recommendations that feed back into the brand's product, offering, and service decisions.
Context efficiency
Heavy skill. Grep before Read any referenced file, then Read only matched ranges with offset + limit. List the brand's workspace at ~/.claude-marketing/brands/{slug}/ (or $CLAUDE_PLUGIN_DATA/digital-marketing-pro/brands/{slug}/ when that env var is set) before opening files. On re-invocation mid-session, skip files already in context.
This is not a one-time activity. It runs perpetually once Part 11 is complete, with formal output at each Quarterly Business Review (QBR) and ad-hoc output when significant signals warrant.
Why this exists
Without an explicit feedback loop, marketing operates on assumptions made months ago. Markets shift, customers evolve, competitors move, products are refined — but if these shifts do not flow back into the strategy, the engagement silently grows stale.
Part 12 closes the loop:
- Market signals → strategy refresh
- Operating signals → tactical optimisation
- Product / offering signals → recommendations to product / business teams
The 4 Signal Sources
Source 1: Quarterly Business Reviews
Every quarterly review (per reporting-cadence.md) generates structured signals:
- KPIs vs targets (which targets were missed; which were beaten; pattern across quarters?)
- Channel-mix performance (any channel consistently outperforming or underperforming the v2 plan?)
- Audience segment performance (any segment showing different behaviour than the personas predicted?)
- Competitive shifts (any competitor moves that materially change the landscape?)
- Strategy alignment audit (is what we are executing still what the v2 strategy says we should be executing?)
Source 2: Customer Feedback Themes
Feedback from across customer touchpoints:
- Customer service tickets (volume by topic, sentiment trend)
- ORM (Online Reputation Management) — review sites, social mentions
- Sales team conversations (objections heard repeatedly, requests not yet met)
- Customer journey friction observations (where customers drop off, where they ask for help)
