| name | brand-voice-messaging |
| description | Defines and applies a brand's verbal identity — voice, tone, and messaging architecture. Use when establishing brand personality, adapting tone across contexts, or crafting mission/vision/value-proposition/positioning and key messages. |
| description_zh | 定义并应用品牌的语言识别体系：声音、语气与信息架构 |
| description_en | Define and apply a brand's verbal identity: voice, tone, and messaging architecture |
Brand Voice & Messaging
Overview
Use this skill to establish and enforce a brand's verbal identity. It complements the visual side (colors, typography, and logo covered by the brand-guidelines skill) by defining how a brand sounds and what it says.
Keywords: brand voice, tone of voice, messaging, positioning, value proposition, mission statement, elevator pitch, brand personality
When to use
- Defining or documenting brand personality traits and a voice chart
- Adapting tone to context (marketing, support, legal, sales, social)
- Writing or auditing mission, vision, value proposition, and positioning statements
- Building a message architecture (primary message, supporting messages, proof points, elevator pitches)
- Reviewing copy for on-brand voice consistency
References
references/voice-framework.md — Voice vs. tone, voice dimensions/spectrums, a 3-step voice-development process, voice-testing questions, and a voice-guide template.references/messaging-framework.md — Messaging hierarchy (mission → vision → value proposition → positioning → key messages → proof points), core-statement templates, message architecture, elevator pitches, and message testing.
How to apply
- Start from
voice-framework.md to lock personality traits and the voice chart.
- Use the
messaging-framework.md templates to fill in the brand's core statements and message architecture.
- When reviewing copy, run the voice-testing and message-testing questions before sign-off.
