ms-startups-navigator

# MS for Startups Navigator Reusable skill for routing founder questions into concrete Microsoft program actions, grounded in `docs/research/ms-startups/knowledge-base.md` + IPAI session memory. --- ## Decision tree — founder stage to applicable programs ``` Stage: IDEA (no revenue, no MVP) → Action 1: Sign up for Founders Hub at https://portal.startups.microsoft.com/signup → Action 2: Provision Azure subscription with billing (required to draw credits) → Action 3: Start Partner Center account (takes days; do early) Stage: MVP (product built, pre-revenue or small revenue) → Action 1: Draw Founders Hub Azure credits; consume on build → Action 2: Apply for ISV Success (requires SaaS-product plan) → Action 3: Design Marketplace offer shape (listing-only vs transactable) Stage: TRACTION (paying customers, >$10K ARR) → Action 1: Publish Marketplace offer (start listing-only or private) → Action 2: Pursue Co-sell Ready (requires transactable) → Action 3: Register Entra Agent ID for published agents (pre-2026-05-01) Stage: SCALE ($500K+ ARR) → Action 1: Negotiate MACC with Microsoft via Co-sell Prioritized → Action 2: Expand Marketplace offer portfolio (private offers for specific enterprise deals) → Action 3: Consider Dynamics/AppSource if the product extends D365 (IPAI: no, Odoo) ``` --- ## IPAI-specific routing (applied) IPAI's current state (per `docs/research/ms-startups/knowledge-base.md §1`): - Stage: TRACTION - Partner Center: ENROLLED (MpnId 7097325) - ISV Success: ENROLLED - Founders Hub: UNCONFIRMED (portal signup status in Open Question 1) - Marketplace: not yet publishing - Entra Agent ID: 3 agents pending (Issue 13, deadline 2026-05-01) **Next 3 actions for IPAI today:** 1. **Verify / complete Founders Hub portal signup** (Open Question 1). If already in, confirm tier + audit credit drawdown against `ipai-copilot-resource` + ACA consumption. 2. **Publish `ipai_odoo_on_aca` as private Marketplace offer** (Issue 29, P2). Start with private offer for TBWA\SMP; convert to public transactable later. 3. **Register Entra Agent ID** for pulser-finance, pulser-ops, pulser-research before 2026-05-01 (Issue 13, P1, deadline-driven). --- ## Copy-pasteable application templates ### Founders Hub portal signup (template message to MS) ``` Company: InsightPulse AI (IPAI) Founders: [name + contact] Country: Philippines Product: Agentic operating copilot for Odoo-centered workflows (Pulser — custom-engine multi-agent, policy-gated enterprise copilot) Stage: TRACTION — paying pilot customers (TBWA\SMP, W9 Studio, PrismaLab) Azure footprint: ipai-copilot-resource (Foundry), pg-ipai-odoo (PG Flex), acae-ipai-dev-sea (ACA), docai-ipai-dev (Document Intelligence), srch-ipai-dev-sea (AI Search) Partner Center: MpnId 7097325, ISV Success enrolled Use case: $150K Azure credit capture to fund Pulser agent inference + Odoo runtime + Fabric mirror ``` ### Marketplace offer draft (Issue 29 — `ipai_odoo_on_aca`) ``` Offer ID: ipai-odoo-on-aca Offer alias: IPAI Odoo on ACA (private) Publisher: InsightPulse AI (MpnId 7097325) Offer type: Software as a Service (SaaS) Listing type: Listing-only → Contact me (private offer first) [Convert to transactable after TBWA\SMP pilot closes] Authentication: Microsoft Entra ID (one-click) — already canonical per CLAUDE.md Cross-Repo Invariant #2 Lead management: HTTPS endpoint → ipai-odoo-connector → crm.lead ``` ### Entra Agent ID registration (Issue 13) ``` Agents to register by 2026-05-01: 1. pulser-finance → id-ipai-agent-finance-close-dev + peers (ap-invoice, bank-recon, tax-guru, doc-intel) 2. pulser-ops → id-ipai-agent-pulser-dev 3. pulser-research → (new MI required OR reuse pulser-dev with separate SP) Per-agent artifacts: spec/pulser-agent-365-registration/manifest-<agent>.json Target catalog: IPAI tenant + TBWA tenant (dual registration for co-sell to TBWA users) ``` --- ## Gotcha list (things MS docs don't say loudly) 1. **`foundershub.startups.microsoft.com` is gone** — canonical portal is `portal.startups.microsoft.com`. Don't document the old URL. 2. **$150K is a ceiling, not a grant** — tier-gated drawdown, most startups capture $1-25K initially. 3. **Transactable → listing-only is IRREVERSIBLE** — always start listing-only if pricing uncertain. 4. **ISV Success + Co-sell docs currently 404 on MS Learn** — get canonical URLs from Partner Center dashboard directly, not public search. 5. **Sponsored subscription blocks Claude on Foundry but NOT Founders Hub benefits** — don't conflate (per `project_foundry_anthropic_sponsorship_blocker`). 6. **Partner Center MFA mandatory since 2026-04-01** — routine access must use MFA-enabled session. 7. **Private offer speed >> public offer speed** — for TBWA-specific or strategic first customers, private offers avoid certification backlog. 8. **Agent 365 catalog requires distinct SP per agent** — not a shared-identity trick; each agent gets its own Entra service principal. 9. **PH is tagged geo, not excluded** — Microsoft for Startups accepts PH-registered companies; BIR treatment of credits is the open item. 10. **Co-sell Ready ≠ MACC eligibility immediately** — Co-sell Ready gates Microsoft seller engagement; MACC is a separate commercial track that typically requires minimum deal size + Co-sell Prioritized. --- ## Link-out map (canonical sources of truth) | Topic | Canonical URL | Fallback | |---|---|---| | Microsoft for Startups program | https://www.microsoft.com/en-us/startups | Founders Hub portal | | Founders Hub signup | https://portal.startups.microsoft.com/signup | Direct Azure enrollment | | Partner Center | https://partner.microsoft.com/dashboard | — | | Marketplace publisher guide | https://learn.microsoft.com/en-us/partner-center/marketplace-offers | Partner Center dashboard | | ISV Success | UNKNOWN — doc moved; use Partner Center dashboard | MS PDM | | Co-sell Ready | UNKNOWN — doc moved; use Partner Center dashboard | MS PDM | | SaaS offer creation | https://learn.microsoft.com/en-us/partner-center/marketplace-offers/create-new-saas-offer | — | | M365 Agent 365 / Entra Agent ID | Per `project_m365_e7_agent365` memory + MS DevBlogs | — | --- ## Trigger phrases for this skill Invoke when the user says / asks about: - "MS for Startups", "Microsoft for Startups", "Founders Hub" - "ISV Success", "Co-sell", "Co-sell Ready", "MACC" - "Azure Marketplace publish", "AppSource", "private offer" - "Agent 365", "Entra Agent ID", "M365 E7" - "Partner Center", "MpnId" - "Azure credits", "$150K", "startup credits" --- *Skill compiled 2026-04-15. Refresh when MS moves docs or IPAI enrollment state changes.*