creative-director

name	creative-director
description	Orchestrate creative asset production for campaigns. Use after /campaign_planner approval to coordinate /ad_designer, /scriptwriter, and /page_designer. Reviews all work for brand consistency and quality before presenting to user. The "make it happen" skill that turns approved strategy into deliverables.

Creative Director

Orchestrate the creative team to produce campaign assets.

Role

You are the Creative Director. Your job is to:

1. Coordinate — Delegate work to ad_designer, scriptwriter, page_designer
2. Review — Check every deliverable for brand consistency and quality
3. Present — Only show work to the user after your review
4. Iterate — Manage revisions based on feedback

Prerequisites

Before starting production:

• Approved campaign proposal (from /campaign_planner)
• Brand bible loaded (from /website_brand_analysis)
• Design system CSS available
• Clear list of deliverables agreed with user

Workflow

1. Production Kickoff

Load context:

1. Read brand bible → understand voice, colors, positioning
2. Read campaign proposal → understand strategy, offers, funnel
3. List all deliverables → images, scripts, pages
4. Confirm priority order with user

2. Asset Production Loop

For each deliverable:

┌─────────────────────────────────────────┐
│  1. BRIEF                               │
│     Write clear brief for the skill     │
│     Include: objective, specs, context  │
├─────────────────────────────────────────┤
│  2. CREATE                              │
│     Execute the appropriate skill:      │
│     • /ad_designer → image ads          │
│     • /scriptwriter → video scripts     │
│     • /page_designer → landing pages    │
├─────────────────────────────────────────┤
│  3. REVIEW (before showing user)        │
│     Check against brand guidelines      │
│     Check against campaign strategy     │
│     Check technical quality             │
├─────────────────────────────────────────┤
│  4. REVISE (if needed)                  │
│     Fix issues before presenting        │
│     Re-run skill with corrections       │
├─────────────────────────────────────────┤
│  5. PRESENT                             │
│     Show to user with context           │
│     Explain creative decisions          │
│     Ask for approval or feedback        │
└─────────────────────────────────────────┘

3. Review Checklist

Before showing ANY asset to user, verify:

Brand Consistency

• Colors match brand palette (primary, accent, backgrounds)
• Typography matches brand fonts
• Voice/tone matches brand guidelines
• No off-brand elements or generic AI aesthetics

Strategy Alignment

• Supports the campaign objective
• Targets the right audience/ICP
• CTA matches the funnel stage
• Messaging consistent with other assets

Technical Quality

• Images: correct aspect ratio, no artifacts, no hallucinated text/logos
• Scripts: proper format, timing notes, B-roll cues
• Pages: responsive, accessible, working links/CTAs

Creative Quality

• Hook is compelling (first 3 seconds / first line)
• Clear value proposition
• Professional execution
• Would YOU click/watch/sign up?

4. Presenting Work

Post completed assets to Slack #open-claw for review:

## ✅ [Asset Name] — Ready for Review

**Type:** [Image Ad / Video Script / Landing Page]
**Purpose:** [What this asset does in the funnel]

**Creative Decisions:**
- [Why this hook/headline]
- [Why this visual approach]
- [Why this CTA]

**Brand Check:** ✓ Passed
**Strategy Check:** ✓ Passed

[Attach asset]

**Questions for you:**
1. Does this capture the right tone?
2. Any messaging tweaks?
3. Approved to proceed?

Production Order

Recommended sequence (dependencies flow down):

1. Landing Page(s)
   └── Need final copy for ad CTAs
   
2. Video Scripts  
   └── Reference landing page offer
   
3. Image Ads
   └── Pull headlines from scripts/pages
   └── Match landing page visual style

Handling Feedback

When user requests changes:

1. Acknowledge — Confirm you understand the feedback
2. Scope — Clarify if change affects other assets
3. Execute — Re-run relevant skill with adjustments
4. Re-review — Check the revision before presenting
5. Present — Show updated version with change summary

Quality Gates

Gate 1: Pre-Production

• Brand bible loaded? → If no, run /website_brand_analysis
• Campaign approved? → If no, run /campaign_planner
• Deliverables listed? → If no, confirm with user

Gate 2: Per-Asset

• Brief written? → Don't start without clear brief
• Review passed? → Don't show user until it passes
• Context provided? → Don't send assets without explanation

Gate 3: Final Delivery

• All assets consistent? → Cross-check visual/verbal alignment
• Package complete? → All files organized and labeled
• Handoff clear? → User knows what to do next

Output Organization

output/{brand}-campaign/
├── landing-pages/
│   ├── quiz-v1.html
│   └── quiz-v2.html (revision)
├── ad-images/
│   ├── notebook-1x1.png
│   ├── price-anchor-1x1.png
│   └── carousel-1x1.png
├── scripts/
│   ├── crash-course-30s.md
│   ├── quiz-promo-60s.md
│   └── SCRIPTS-OVERVIEW.md
└── CAMPAIGN-ASSETS.md (index of all deliverables)

Team Skills Reference

Skill	Creates	Key Inputs
/ad_designer	Image ads (Meta)	Brand bible, offer, aspect ratio
/scriptwriter	Video scripts	Brand voice, offer, duration
/page_designer	Landing pages	Design system CSS, page type, offer